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Nader group attacks kiddie cell phones

Filed under: Work Life, Media

Kiddie cell phoneWhen I took Neve to see Bad News Bears the other day, there was a huge display at the theater advertising the Firefly Mobile Phone for kids (pictured, right). My gut reaction was a cacophony of mixed emotions.

Remember that scene from Animal House when the guy had the angel on one shoulder and the devil on the other, arguing back and forth? Picture that, but with animated cell phones - one white with angel wings and halo, one red with little devil horns and pitchfork. I'll leave it to you to determine which was which: 

”Cell phones for kids? C’mon, isn’t that going overboard? What’s next - mini cars that kids can drive on streets? Why the rush to grow kids up?”

”Awww, now, don’t be such a fuddy-duddy. It’s a practical thing. Just think of the convenience factor. Your kids are out riding bikes, it’s time for dinner, you don’t know where they are…”

”Um, my kids aren’t allowed to go so far that we don’t know where they are. We can just open the door and yell for them, or we can walk down the drive and over to the next street over….

”Walk?!? Are you kidding me? That is so ‘80s. Nobody walks anymore. Why walk to talk to someone when you can just push a few buttons?”

Apparently, I’m not the only one with mixed feelings about the idea of kids and cell phones. Ralph Nader’s advocacy group, Commercial Alert, is up in arms over the idea of kiddie cell phones.  In a letter to the House and Senate Commerce committees, the group castigated the telecommunications industry for targeting children as its next major growth market. One of the group’s concerns is that getting cell phones in the hands of the nation’s kids, rather than simply being a way for parents to reach their kids in an emergency, will allow companies to push marketing directly to kids through their cellphones, bypassing parental oversight.

To be fair, the Firefly phone allows parents to control incoming and outgoing calls by limiting them to the numbers you enter in the PIN-protected address book. You can set the phone to speed dial mom, dad, 911, or whoever else you want your kids to be able to reach in a hurry. But are these protections merely a way, as Nader’s group seems to think, for cell phone makers to worm their way into parents hearts, before they start deluging our kids with ads?

Certainly the cell phone market is one of the hottest growth areas for advertisers in general, especially as the growing popularity of TIVO and like services allows consumers to bypass ads on TV, CDs and satellite radio let us bypass radio ads. Consumer studies show that internet users hate obtrusive pop-up ads and ignore ad banners, and Do Not Call lists limit marketers ability to reach into our homes. Cell phones are the new “black”. How long before they start targeting ads for everything from video games to sugary treats to breakfast cereal to kids through their cell-phones?

Let’s open this up for discussion, folks. Are kiddie cell phones the best idea since Gameboys? Or are they just one more way for big corporations to finagle their way to our kids, to convince them to buy their stuff? Do your kids have cell phones yet? If so, what do you like about them? And if not - would you consider letting them have one? If you wouldn’t, why not? Blogging Baby wants to know - tell us what you think!

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Start by teaching him that it is safe to do so.