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Abercrombie and Fitch offends with sexual shirts, faces legislation

Filed under: Media

dumb abercrombie t-shirts

The Chicago Tribune reports that Illinois State Sen. Steve Rauschenberger (R-Elgin) said he will "introduce a resolution on the senate floor later this week asking Abercrombie & Fitch to stop selling a line of controversial T-shirts in Illinois." The shirts sport messages such as "Who needs brains when you have these?," "Available for parties," and "I had a nightmare I was a brunette." Rauschenberger says the shirts are offensive and degrading to women and is rallying to support the cause of a group of Pennsylvania girls he saw on NBC's "Today" show. The group began its "girlcott" earlier this week.

What do Blogging Baby readers think? personally I find these shirts digusting and would be extremely disappointed if I ever caught my girls wearing one. Part of me would feel that I failed as a parent. I am also puzzled as to why Abercrombie and Fitch—knowing that they cater to tweens and teens—would continue to pursue such offensive and alienating marketing strategies. I realize there is no such thing as negative publicity, but can A&F higher-ups and employees feel good about this? And I'm not talking about the catalog. I'm talking about the last round of t-shirts that were so insensitive to Asians  which included a line of shirts that read "Two Wongs Can Make It White." (which included a caricature of an Asian person and fed into the "Chinese laundry" stereotype). Comments?

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Start by teaching him that it is safe to do so.