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Those Super Bowl ads: way more family-friendly this year, no?
Filed under: Work Life, Media, That's Entertainment
I'm watching the Super Bowl (in
between blogging, eating, breastfeeding, and keeping Truman's hands away from the Kleenex box) and it seems as if,
despite the plethora of Budweiser ads and the
over-the-top sexiness of Jessica Simpson's Pizza Hut spots, many of the ads seem to be deliberately
family-friendly.
Over at AdJab, our Weblogs, Inc. buddies are liveblogging the
Super Bowl from an advertising perspective. They're talking about whether Toyota's hybrid ad was making a social statement with
its bilingual father-son duo, or just doing a play on the word "hybrid"; whether or not the trailer for Pixar's Cars sounds like fun or
just... strange; and just how pretty was GMC's 2007
Yukon ad? They've missed a couple of ads I found particularly kid-friendly, like the Kaiser Permanente ad with the
apples in the vending machine, and one really pretty spot with a montage of children and families - but I can't
remember what it was for. What do you think: are you letting your kids watch the ads, and do they like
them?
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ReaderComments (Page 1 of 1)
2-07-2006 @ 12:41AM
Ann Adams said...Your rating system is up and I'm really confused. I'm not knocking 4 stars but I don't know where they came from. I left a comment welcoming your newest contributor. I think it said "Hi and welcome". Deathless prose? Not. 4 stars? Yep.
It must be for quantity.
Reply
2-05-2006 @ 8:36PM
Ann Adams said...Second half just started Pittsburgh scored. Kids couldn't care less. I'm not sure they even know it's on.
I tune out most of the ads but I liked Dove with their little girls.
The entire game is being run with a five second delay in case a Rolling Stone decides to unzip or something.
"The Nation" has a good article about censorship called "Nipplegate". I couldn't get the link to work.
Reply
2-05-2006 @ 9:09PM
Bonnie said...The pregnant monster was a bit creepy for me.
Reply
2-05-2006 @ 9:23PM
Stephanie said...I loved the Dove ad, but was shocked to see so many violent ads for movies and ABC's own shows.
Reply
2-05-2006 @ 9:40PM
Ann Adams said...http://www.thenation.com/blogs/notion?bid=15
I just got my browser functioning again. Here's the link to The Nation.
Reply
2-06-2006 @ 2:53AM
margalit said...Of course my kids watched the ads. Why wouldn't they? Honestly, do you think the game was all that great? Some of the ads weren't national and were only shown regionally. We didn't see (and didn't miss) the Jessica Simpson ad. We hated the burger king ad for the woman sandwich. How lame was that one. We loved the Hummer3 ad that you didn't like, we absolutely adored the streaker ad (that was pretty hilarious) and all of the Bud ads with the Clydesdales because they're just so beautiful (especially the baby pulling the cart...so cute!), but the prize winner of the night for us was the Fedex caveman ad. That was FUNNY. And the Addicted to Lost commercial? BRILLIANT.
We watch the ads with much more interest than the game. Football... it's kinda boring. But some of those ads were really great.
Reply
2-06-2006 @ 7:17AM
darbi said...Definately the little horse pulling the wagon with the help of the two biggers horses for the Budweiser - loved it
Reply