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Webkinz virtual pets captivate kids

Categories: Media, Toys & games

Whatever happened to dolls and trucks?

With this generation's wired kids, toys are not the simple items they used to be.

A panel of kids have recently rated "Webkinz" as one of the best toys for value, reliability, and straight out fun. I'd never heard of them before, but that doesn't mean much, because Nolan's favourite toy is still the clothes hamper and I haven't investigated anything further than that.

For those of you as out of the loop as me, Webkinz are a newfangled toy that combines old school plush animals with high-tech WWW interactivity. Webkinz are essentially stuffed animals that have a "secret code" that can only be revealed after purchase. Kids take their animal home, log into Webkinz world, enter the code, adopt and name their pet, and are "welcomed into a virtual world". Online they feed, care and dress their animal, take it to the vets and dress it. There are tournaments and trivia quizes where kids can earn Kinzcash that will allow them to buy treats and furnish homes (!) for their pets.

The target market for these toys are kids ages 4-14.

I am dubious. Whatever happened to the family cat? Does anyone have kids with a Webkinz? And is it as mystifying as it seems?


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