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Link between advertising and childhood obesity

Categories: Health & Safety, Media, That's Entertainment

We had no cable when I was a kid, just the CBC in fuzzy-blue mode with horizontal revolving stripes periodically slicing through the screen. We were always outside, building forts and scaling trees and playing California kickball. And, here I go again, with the waxing about how things were better back in the day. But it's true, isn't it?

I was appalled by this article that states that the average American child watches 2-4 hours of television a day. Over the course of a year, that's 4,000 TV ads per year, most of them for cereal, candy, toys and fast food.

So, concerned that perhaps a steady diet of TV ads is contributing to the childhood obesity epidemic in the US,. the FCC plans to study links between the ads, viewing habits, and the rise of childhood obesity. I think they can probably save the money they'll spend on a study: I absolutely believe there's a link between TV, advertising, and the increase in overweight children.

Some children's advocacy groups have called for a ban on junk food marketing to kids. I think it's a start. What do you think?





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