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Are your kids buying Cocaine at the grocery store?
Categories: Teens & tweens, Money & Work, Health & Safety, Media, Gadgets & Tech, That's Entertainment
From the San Jose Mercury News: Cocaine is the name of one of the more, umm, hard core energy drinks. Brought to us by a company called Redux Beverages, this drink has lots of sugar and caffeine which its creative marketers call "energy." The newspaper story is about 7-Eleven deciding to ban the drink from their shelves. Even though 7-Elevens are franchises, corporate spokeswoman Margaret Chabris says that the company has notified franchise owners that it does want them to sell this product.
Generally, I follow a live and let live sort of philosophy. But, in this case I think the company has overshot their goal of appearing edgy and cool and are instead promoting drug use to young adults and teens. It's no secret that scores of teens are depending on energy drinks to get through their days. In my opinion, joking about drugs normalizes them and makes them that much more acceptable.
What do you think? (I can't wait to read these comments!!)
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Reader Comments (Page 1 of 1)
birdgal 10-25-2006 @ 11:13AM
Totally inappropriate and in bad taste (from another 'live and let live' type person)
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VenturaMom 10-25-2006 @ 1:01PM
Democracy, free-speech & granola are all free-flowing at my house and even I say this is truly trashy marketing. Kind of like the Hottest Mom reality show. Yuck.
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ann adams 10-25-2006 @ 2:44PM
Yuck. I have a feeling it won't be the hit they think it will.
Didn't the original Coke have small amounts of cocaine way back when? That was when cocaine was believed to be good for everything that ails you.
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Belinda 10-25-2006 @ 9:24PM
Coke DID have cocaine in it, but it wasn't because it was good for you it was to make you ADDICTED and want to buy more.
This drink doesn't even SOUND like it would taste good from the name. I would NEVER buy it in a million years, I hope they give it a new name or go BELLY UP!
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Kimberly 10-27-2006 @ 9:59PM
Kid friendly drinks. You can now buy wine in a "pouch". Kinda like the fruit drinks you see children with.(kinda like Capri Sun drinks). It's getting really out of hand.
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