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High school mascot gets its own wine
Filed under: Activities: Babies, Nutrition: Health, Media, Day Care & Education
Ooh, Massachusetts. Not satisfied with being difficult to spell, those wacky New Englanders, famous for their tea parties, have gone into the wine business. At least, one local high school mascot has. Anthony's Liquor Mart is selling a wine featuring the Gardner Wildcats logo, and has been blasted by the local Mothers Against Drunk Driving (MADD)."What we're most concerned about is the hypocrisy," said David Deluliis, a MADD spokesman. During a recent election, liquor store owners fought to prevent groceries stores from being allowed to sell liquor. They "got up on their soap boxes over the past year, and two weeks after the election, they are selling wine with the name of the local high school. I think that is a little hypocritical and a little problematic." said Deluliis.
Store owner James Kraskouskas disagrees. "We're the only store that sells Gardner Wildcats wine," he said. "We're a dedicated package store. Only adults come in our store." Kraskouskas says he is marketing the wine to alumni, not current students. "In Gardner, 'Wildcats' is really the logo, the symbol of the city of Gardner," he said. "You talk to people who graduated from Gardner High School, even 70 years ago and they identify themselves as Wildcats."
I don't see a problem with this, although the article does not mention whether or not the school gets any money out of the deal. As even Mr. Deluliis notes, underage drinkers don't generally drink wine in this country. What do you think?
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ReaderComments (Page 1 of 1)
11-25-2006 @ 8:15PM
rebecca said...I'm in another town in Mass and my husband and I have noticed that there's a new bar that has just opened around the corner from us (in Downtown). It's called "The Panther Pub". No problem, except that the High School mascot is the Panther. I can't imagine that they let high school kids in, but it still seems sketchy to me.
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12-01-2006 @ 4:52PM
jb said...I actually live in the city described in this situation. The first time I drove by the sign that annnounced "Wildcat Wine is Here", my very first split-second reaction was--what are they thinking?? The media frenzy that has ensued has been the best advertisement for the wine, enabling them to sell many cases in the past few days.
I think if we had a University in town with a large following in sports, or their mascot, it would be better received.
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