Ads cause anorexia, obesity, alcoholism and promiscuity in kids?

Filed under: Health & Safety: Babies, Nutrition: Health, Media

The American Academy of Pediatrics is blaming inappropriate advertising on a host of serious children's issues in North America - including obesity, anorexia, underage drinking and underage sex.

In a statement that will appear in this month's edition of Pediatrics, researchers note that young people view more than 40,000 ads per year on television alone. They have made recommendations to the federal government which would ban junk food commercials aimed at children, severely restrict advertising on kid's programs, restrict alcohol ads to only the product (no sexy people) and prohibit digital advertising aimed at kids.

I firmly agree that there is too much advertising aimed at kids. My Dad worked for a large cereal company in the 1980's and I learned young how marketer's strategically placed the Sugar Smacks and Corn Pops on the child-high shelves. But I do think that parents have to take some responsibility for the rapidly rising rates of sad conditions in children. Isn't it a parent's responsibility to monitor TV and Internet usage and make sure their children are getting enough fresh air and exercise that they don't have to fixate on those chocolate bar ads? Isn't blaming the marketers kind of like blaming the cigarette companies for addiction to cigarettes?

I might be very wrong on this. What do you think?

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AdviceMama Says:
Start by teaching him that it is safe to do so.