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Clear Blue Easy "taking the piss" out of pregnancy tests
Categories: Pregnancy & Birth, Media
How many times have you seen a commercial for a pregnancy test that featured a woman looking somewhat concerned? Is she or isn't she pregnant? Why is she so stinking serious? I can understand the worry and anticipation, but it is something you shall be bringing home to use on the toilet.Well, the folks at Clear Blue Easy have decided to shake things up a bit in their latest ad campaigns. The ads feature a pregnancy test, which resemble the opening scene of 2001: A Space Odyssey.
Then, a voice over announces "Introducing the most sophisticated piece of technology you will ever pee on." Next you see a stream of "urine" splashing the test.
Pure genius.
I can't wait to see this ad. I absolutely love creative advertising and it is about time that someone realizes that hey, these products are made to be peed on.
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Reader Comments (Page 1 of 1)
Ginny 12-20-2006 @ 12:36PM
That's hilarious. I like to see creative advertising too. I think too many companies are afraid to offend anyone to do anything fun like this. Commercials in other countries are SO much better!
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Amy 12-20-2006 @ 12:28PM
EEEEeeeeewwww....
Reply
Christine 12-20-2006 @ 1:30PM
Um...eeewww... lol. I ownder why the clarification.. I hope people werent sucking on these things...
Reply