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Clear Blue Easy "taking the piss" out of pregnancy tests

by Rachel Mosteller (Subscribe to Rachel Mosteller's posts)
Dec 20th 2006 12:09PM

3Comments

Filed under: Your Pregnancy, Media

How many times have you seen a commercial for a pregnancy test that featured a woman looking somewhat concerned? Is she or isn't she pregnant? Why is she so stinking serious? I can understand the worry and anticipation, but it is something you shall be bringing home to use on the toilet.

Well, the folks at Clear Blue Easy have decided to shake things up a bit in their latest ad campaigns. The ads feature a pregnancy test, which resemble the opening scene of 2001: A Space Odyssey.

Then, a voice over announces "Introducing the most sophisticated piece of technology you will ever pee on." Next you see a stream of "urine" splashing the test.

Pure genius.

I can't wait to see this ad. I absolutely love creative advertising and it is about time that someone realizes that hey, these products are made to be peed on.

Tags: ads pregnancy, AdsPregnancy, clear blue easy, ClearBlueEasy, urine

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