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Nintendo uses "Alpha Moms" to pitch some Wii
Move over, Soccer mom. Here comes the gamer mom.
In an effort to spread the word about the Wii (pronounced "whee"), its next-generation wireless video game console, Nintendo has launched a number of marketing ploys to get the game into the hands of its "non-core" audience, that is, folks who aren't normally gamers. And who's less likely to be a gamer than a busy mom?
Ah, but Nintendo is cleverly tapping into the powerful mom network. In several large cities it's hired a number of what it calls "Alpha Moms" who were identified as influential in their communities, to try the gaming system for themselves - and then spread the word.
Linda Perry, the mom tapped to pitch the Wii in Los Angeles, invited her large network of local moms to a "come out and play" night at the tony Chateau Marmont. "Most people were like, I don't play games," the 41-year-old mom from Venice Beach told the Los Angeles Times. "But by the end of the night, everybody was playing it."
Smart marketing on Nintendo's part: Moms influence 80 percent of household purchases. Marketers also know that moms are expert networkers -- and their word-of-mouth recommendations can make or break a product.
We're not too bad at hand-eye coordination, either.
In an effort to spread the word about the Wii (pronounced "whee"), its next-generation wireless video game console, Nintendo has launched a number of marketing ploys to get the game into the hands of its "non-core" audience, that is, folks who aren't normally gamers. And who's less likely to be a gamer than a busy mom?
Ah, but Nintendo is cleverly tapping into the powerful mom network. In several large cities it's hired a number of what it calls "Alpha Moms" who were identified as influential in their communities, to try the gaming system for themselves - and then spread the word.
Linda Perry, the mom tapped to pitch the Wii in Los Angeles, invited her large network of local moms to a "come out and play" night at the tony Chateau Marmont. "Most people were like, I don't play games," the 41-year-old mom from Venice Beach told the Los Angeles Times. "But by the end of the night, everybody was playing it."
Smart marketing on Nintendo's part: Moms influence 80 percent of household purchases. Marketers also know that moms are expert networkers -- and their word-of-mouth recommendations can make or break a product.
We're not too bad at hand-eye coordination, either.
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ReaderComments (Page 1 of 1)
12-26-2006 @ 11:47AM
Kellie said...We got one for Christmas and I am telling you that I LOVE it. I am not a gamer either. When I was done with the boxing I was out of breath and sweating. I am sore in my shoulders and upper arms this morning also. It is a great little work-out.
If kids are going to play video games, at least they have to be active with the Wii.
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