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No candy ads for kids
Filed under: Nutrition: Health
You'll no longer see any ads for Mars, Snickers, Twix or other candy bars made by Masterfoods targeted at your under 12 child. The company has vowed to stop advertising in magazines and TV aimed at kids under 12 by the end of the year.
But it's not exactly altruism. The company's move comes on the back of calls by a TV watchdog group to ban junk food advertising during TV shows aimed at children under 16. It's thought that the company is simply acting now, before being forced to by regulators in the UK or Europe.
This raises an interesting debate about which age group needs to be protected. Do 16-year-olds really need to be shielded from this kind of advertisement, as suggested by Ofcam, the watchdog group? Or is Masterfoods on the right track, by only protecting kids 12 and under?
What do you think?