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No candy ads for kids
Filed under: Nutrition: Health
You'll no longer see any ads for Mars, Snickers, Twix or other candy bars made by Masterfoods targeted at your under 12 child. The company has vowed to stop advertising in magazines and TV aimed at kids under 12 by the end of the year.
But it's not exactly altruism. The company's move comes on the back of calls by a TV watchdog group to ban junk food advertising during TV shows aimed at children under 16. It's thought that the company is simply acting now, before being forced to by regulators in the UK or Europe.
This raises an interesting debate about which age group needs to be protected. Do 16-year-olds really need to be shielded from this kind of advertisement, as suggested by Ofcam, the watchdog group? Or is Masterfoods on the right track, by only protecting kids 12 and under?
What do you think?
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ReaderComments (Page 1 of 1)
2-06-2007 @ 12:56PM
Patty said...I go for under 12. And over 40.
Reply
2-06-2007 @ 5:29PM
SKL said...I don't get why kids 12 and under don't have parents who pay attention to / guide / control their buying and eating habits. Why do kids that young need to have enough money to buy sufficient candy to get fat? Or is it that parents don't know how to say NO to their kids in the grocery store? If commercials are really making kids fat, why weren't the younger generations (e.g., my generation) as fat? I believe we actually had more candy commercials in those days than we have now. (Those were great commercials, by the way!)
Sorry, but I just don't believe Snickers commercials are at the root of the obesity problem. There is nothing inherently evil about any of the ingredients - chocolate has been named a health food, and nuts are good for you. OK, caramel and nougat are not health foods, but that doesn't mean they should be controlled substances.
The key is moderation in all things. While kids are too young to moderate, their parents need to do it. Are today's parents ignoring this responsibility?
Reply
2-23-2007 @ 7:54PM
Jalestra said...Today's parents don't have to ignore, they have everyone else to legislate.
Reply