Toy of the Year Award goes to Mattel / Fisher Price
Categories: Money & Work, Toys & Games
It seems that Mattel's subsidiary company, Fisher-Price, had a pretty good showing at this year's Toy of the Year (T.O.T.Y.) Awards.
T.M.X. Elmo, which made it's debut last September, took home top honors for Overall Toy of the Year - certainly the toy industry equivalent of winning an Oscar. If that weren't enough, T.M.X. Elmo also won in the Infant/Preschool Toy of the Year category.
Fisher-Price wrapped up their winning streak by taking down the title of Electronic Entertainment T.O.T.Y. for their Kid-Tough Digital Camera.
According to their press release, President of Mattel Brands, Neil Freidman, was esctatic over the news. "We are thrilled with the honors accorded to our products by the members of our industry. Our biggest reward is the smiles we put on children's faces, and it's truly special to be honored by our peers who know exactly what it takes to create something unique and magical that children will really love."
Winners in the other categories can be found after the jump.
Girl Toy of the Year
FurReal Friends Butterscotch Pony - Hasbro, Inc.
Boy Toy of the Year
Two winners:
Pirates of the Caribbean: Dead Man's Chest Ultimate Black Pearl Pirate Ship Playset - Zizzle
Spy Video Car - Wild Planet
Game of the Year
Cranium Zooreka - Cranium, Inc.
Outdoor Toy of the Year
Radio Flyer Folding Trike - Radio Flyer, Inc.
Educational Toy of the Year
SmartGlobe 2.0 - Oregon Scientific
Activity Toy of the Year
Moon Sand - Spin Master Ltd.
Most Innovative Toy of the Year
FurReal Friends Butterscotch Pony - Hasbro, Inc.
Specialty Toy of the Year
Webkinz - Ganz
Property of the Year
Pixar's Cars - Disney
T.M.X. Elmo, which made it's debut last September, took home top honors for Overall Toy of the Year - certainly the toy industry equivalent of winning an Oscar. If that weren't enough, T.M.X. Elmo also won in the Infant/Preschool Toy of the Year category.
Fisher-Price wrapped up their winning streak by taking down the title of Electronic Entertainment T.O.T.Y. for their Kid-Tough Digital Camera.
According to their press release, President of Mattel Brands, Neil Freidman, was esctatic over the news. "We are thrilled with the honors accorded to our products by the members of our industry. Our biggest reward is the smiles we put on children's faces, and it's truly special to be honored by our peers who know exactly what it takes to create something unique and magical that children will really love."
Winners in the other categories can be found after the jump.
Girl Toy of the Year
FurReal Friends Butterscotch Pony - Hasbro, Inc.
Boy Toy of the Year
Two winners:
Pirates of the Caribbean: Dead Man's Chest Ultimate Black Pearl Pirate Ship Playset - Zizzle
Spy Video Car - Wild Planet
Game of the Year
Cranium Zooreka - Cranium, Inc.
Outdoor Toy of the Year
Radio Flyer Folding Trike - Radio Flyer, Inc.
Educational Toy of the Year
SmartGlobe 2.0 - Oregon Scientific
Activity Toy of the Year
Moon Sand - Spin Master Ltd.
Most Innovative Toy of the Year
FurReal Friends Butterscotch Pony - Hasbro, Inc.
Specialty Toy of the Year
Webkinz - Ganz
Property of the Year
Pixar's Cars - Disney
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Reader Comments (Page 1 of 1)
Amy 2-21-2007 @ 2:06PM
I can't figure out the TMX Elmo fascination. We got one as a gift, and it terrifies my 18 month old, and even if she did like it, it doesn't DO anything. It's not like blocks or tinker toys or something where you can PLAY, you just sit and watch it laugh. YAWN.
Toys aren't as much fun as they used to be. Where's the imagination?
Reply
Jamie 2-21-2007 @ 2:22PM
I bought it for my son for Christmas (at retail price). I thought it was great! The fact that it can roll all over the floor and end in a standing position is fascinating to me. I think the toy is great! My 2.5-year-old son loves it. It does not get a lot of playtime, but I am still glad we purchased the toy.
Reply