Hannah Montana gets her own fashion line
Categories: Kids 5-7, Kids 8-11, Teens & tweens, Places to go, Life & style, Media, Kid decor & style
Miley is fourteen and the new line includes what sounds like age-appropriate clothing: a denim jumper with rhinestones, Bermuda shorts, blinged-out cargo-pocket capris and even a sundress.
"It's not a costume. A tween girl isn't doing dress up, they want to look like they could be Hannah Montana's friend," said Donna Sheridan, vice president and general manager of apparel, footwear and accessories for Disney Consumer Products. "This is a fashion line."
Disney expects sales to tweens to hit $400 million this year. Besides Hannah Montana, they are hoping to lure kids - and their parents - with products based on other hits like High School Musical and That's So Raven.
Ellie is going to be all over this.
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