Disney's new fragrance...for preteen boys
If you asked me to name the demographic least likely to be interested in wearing a fragrance, I'd say preteen boys -- hands down -- as, chances are, a 10-year-old could care less how he smells.
But not so -- at least, not according to Disney. Deidre Woollards writes on Styledash, our sister blog, that the company is "creating Pirates of the Caribbean and Buzz Lightyear-branded fragrances aimed at boys 4-11."
The products, that will retail for $9.95 and $19.95, are aimed specifically at boys in Latin communities -- as such fragrances have already caught on, and sold well in Europe, South American and Latin American for over 15 years. You'll start seeing the products on sale in the US starting this September (just in time for the holiday season) at Wal-Mart, Kmart, Target, Duane Reade, Fred Meyer and Longs Drugs stores in areas with large hispanic populations.
So I guess you have to ask yourself: "does my son smell ok, or do I need Buzz Lightyear to come to the rescue?"