Matchbox fails to follow through?

Filed under: Media, Decor, Toys, Gadgets

A big part of our lives is our Land Rover. I've owned a number of them over the years; our current main vehicle is a 1999 Discovery with a heavy-duty winch bumper on the front, a ladder on the rear door with a shovel mounted to it and a roof top tent. There's just something special about a Land Rover -- the adventure, the lifestyle, the history all come together to make it more than just another vehicle.

Like a lot of Roverfolk, I collect miniature Land Rovers -- Matchbox, Hot Wheels, Dinky, and so on. Matchbox has a new model out, a red 110. Rachel spotted them and so I picked up a few -- one for my display case, one to keep in the package, and one for Jared and Sara to play with. (Gotta get the kids hooked early, don't you know!)

I noticed that the back of the package seemed to have an offer; it was one of those promotions designed to build brand loyalty. In big letters, it proclaimed "Get your action poster!" next to an image of what I can only surmise is the poster in question. It looked kinda interesting, so I read further. "With parent's permission go to Matchbox.com" it said.

So, being the intertubey kind of guy I am, I pulled up matchbox.com to see how much the poster was; I thought maybe the kids would enjoy it. Try as I might, however, I simply could not find anything about the poster on the matchbox.com website. I looked at every page I could find, and there was absolutely no mention of any poster offer.

Okay, so I'll learn to live without the poster and the kids didn't even see the back of the package, so it's no big deal, but what about those folks whose kids did read the back or, even worse, whose parents brought it to their attention? Is it acceptable for a company to make an offer, no matter how vague it might be, and then not follow up on it?

Update: Thanks to some of our totally-on-the-ball readers, I found the link. It seems that because it was labelled an advertisement on the site, my adblocker prevented it from being shown. So it was totally my fault. Not only that, I have to give Matchbox double credit for labelling it an advertisement -- it is, after all, and ad for the poster -- when they perhaps didn't have to. Good for them, shame on me. My apologies!

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Start by teaching him that it is safe to do so.