Amazing Dove commercial about body image (Video)
Categories: In the news, Mommy wars, Media
Honestly, while it was nice to see a major corporation acknowledging the skewed standard beauty that dominates nearly every facet of the entertainment industry -- from movies, to fashion, to cosmetics commercials -- I figured Dove's recent "Campaign for Real Beauty" was just a clever new way to target the same demographic. Instead of telling girls and women what they were "supposed" to look like, Dove decided to be the company that accepts women "for who they are." Which would be nice, if it wasn't just another way to sell skin cream.
But this new short film from Dove, titled Onslaught, makes me think they might be out to do some real good after all. It encapsulates one of the biggest fears I have for my daughter, as she gets older, and has to stand up to a world obsessed with telling her she's too fat, too short, too skinny, too freckled, or whatever. I found the video to be surprisingly powerful.
[via swissmiss]
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Reader Comments (Page 1 of 1)
Anisa 10-04-2007 @ 8:44AM
wow! i am forwarding this to everyone i know with a daughter.
Reply
Tash 10-05-2007 @ 12:12PM
Read this: http://thetyee.ca/Views/2007/08/30/RealBeauty/
Dove is owned by Unilever.
It's just a clever marketing campaign designed to make more profit.
Reply
DaMoKi Bob 10-05-2007 @ 2:15PM
I try not to be gullible, but in this day of psycho-emotional mental manipulation techniques used so well by ad agencies, you just never know.
This ad contains components of the gut impact socially responsible message one would hope for from a company concerned about people and profit; both are important.
I looked at the site Tash supplied and would question the approach. But, my dad told me not to hate a man for kicking his dog, if that was the only thing about him I considered. Humans and companies have their good and bad points. It would serve better to consider actions in toto when deciding if a single event is a specious attempt to manipulate, or a true thrust into the realm of good social policy.
Personally, I just thought, Wow! and agree with Jonothan's view of its surprisingly powerful effect.
Reply