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Amazing Dove commercial about body image (Video)

Categories: In the news, Mommy wars, Media

Honestly, while it was nice to see a major corporation acknowledging the skewed standard beauty that dominates nearly every facet of the entertainment industry -- from movies, to fashion, to cosmetics commercials -- I figured Dove's recent "Campaign for Real Beauty" was just a clever new way to target the same demographic. Instead of telling girls and women what they were "supposed" to look like, Dove decided to be the company that accepts women "for who they are." Which would be nice, if it wasn't just another way to sell skin cream.

But this new short film from Dove, titled Onslaught, makes me think they might be out to do some real good after all. It encapsulates one of the biggest fears I have for my daughter, as she gets older, and has to stand up to a world obsessed with telling her she's too fat, too short, too skinny, too freckled, or whatever. I found the video to be surprisingly powerful.

[via swissmiss]

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