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Sleeping pills for kids: World's worst product?
Filed under: Media
There's plenty of dumb stuff companies try and sell to kids (take the Bratz dolls, or the movie Daddy Day Camp, for instance) -- but one item was so bad, it was ranked by an international panel of consumer experts as the world's worst product. Ouch.
What could possibly be so awful? Sleeping pills -- for children.
Due in part to a special "back-to-school" ad campaign that -- while technically aimed at adults -- featured chalk boards, school buses and well-rested children, the Consumers International World Congress found Takeda Pharmaceuticals, the makers of the kids' sleeping pill, to be "irresponsible," and saw it fit to single them out as the worst corporate offender in all of 2007.
The organization also cited Coca-Cola for promoting the daylights out of Dasani (which is nothing more than bottled tap water), and Kellogg's for using cartoon characters to coerce kids into eating foods high in salt and sugar.
But are they really to blame? Sure, mass-marketing sleeping pills to kids is ridiculous, but so is purchasing drugs for your children just because you saw an ad on TV.
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ReaderComments (Page 1 of 1)
10-31-2007 @ 10:54AM
LS said...Gotta wonder... how is this any different than vending machines in school that are stocked with Red Bull and the like?
And does anyone remember Vivarin? It was *everywhere* when I was in school.
This kind of thing has been going on for years, and it's not going to stop unless people STOP buying this crap. I mean completely STOP, not just pay lip service and then go buy it on the sly.
Reply
10-31-2007 @ 1:49PM
SushiPillow said...Kelloggs used to advertise their cereal as a cure for masturbation, so they've improved somewhat.
Reply