Say goodbye to happy (meal) report cards

Filed under: Places To Go, Nutrition: Health, Day Care & Education

Remember the Florida school district that paid for the printing of their report cards by selling ad space on the envelopes to McDonald's? Apparently more parents came forward as being opposed to the deal and, with the help of The Campaign for a Commercial-Free Childhood, have convinced the McDonald's to stop putting the ads on the report card envelopes.

Susan Pagan, a parent in the district, said that her nine-year-old daughter came home with her report card, wanting a happy meal. Pagan noted that "our family does not eat at fast food chains," when she told her no. "And, now I'm the bad guy," she added.

Interestingly, McDonald's chose to pull the ads, rather than the school district. According to McDonald's spokesman Bill Whitman, "It was McDonald's decision to remove our trademarks from report card jackets in Seminole County, Florida, because we believe the focus should be on the importance of a good education. McDonald's, not the school district, will cover the cost to reprint the report card jackets."

As I said originally, I'm not sure whether or not I'm okay with this. I certainly wouldn't have any problem telling my kids no -- I do it all the time -- but I'm also not sure I like the idea of having to do it any more than I have to. I will say that I think McDonald's has behaved admirably in all this, stepping up to the plate to address parents' concerns. What do you think?

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AdviceMama Says:
Start by teaching him that it is safe to do so.