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Tesco sells padded bra to 7-year-olds

by Bethany Sanders (Subscribe to Bethany Sanders's posts)
Apr 18th 2008 11:00AM

0Comments

Filed under: Big Kids, Tweens, Development/Milestones: Babies, In The News, Media

UK supermarket giant Tesco has come under heavy criticism for adding teeny padded bras to their young girls' department. Sold on racks next to clothing sized for a seven or eight-year-old, the bras are miniature versions of plunge style bras with ample padding.

Though Tesco claims the bras are "designed for girls at that self-conscious age when they are just developing" and "to cover up, not flatter," children's advocacy groups are not fooled. That may be because Tesco has a reputation for selling inappropriate products to children. In 2006, the store removed a pole dancing kit from their toy department after parents complained.

I'd say "shame on you", Tesco, but if you had any shame, you'd never have put these products on your shelves to begin with.

Tags: bras, children, girls, padded bras, PaddedBras, pole dancing kit, PoleDancingKit, Tesco

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