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Beyoncé sexing up children's clothing
Filed under: Big Kids, Tweens, Media, Decor
Back in 2004, singer Beyoncé and her mother Tina started their own fashion line, House of Deréon. The look, dubbed "where the sidewalk and catwalk meet", is designed to embody sexy sophistication for the modern woman. Finding some success in dressing grown-up ladies, Deréon has now expanded to include clothing for girls. That's all well and good, except it seems they forgot that 'sexy' isn't exactly what most of us are looking for when it comes to dressing our daughters.
Check out this ad for Deréon Girls and you will notice sweet-faced little girls wearing high heeled pumps, feather boas and bright red lipstick. This ad campaign might be called "where the playground and prostitute meet." If you can manage to look past the inappropriate accessories and somewhat suggestive poses, the clothes themselves aren't that bad. Maybe a little on the tacky side, but not overtly sexual.
Just what message are they trying to send here? It is never to early to begin dressing like a fashion-impaired adult? Had they presented the clothing line in a more age-appropriate way, would parents have reacted with "well, that's just not sexy enough for my kid?"
Seriously, does sex really sell when it comes to children's clothing?
Check out this ad for Deréon Girls and you will notice sweet-faced little girls wearing high heeled pumps, feather boas and bright red lipstick. This ad campaign might be called "where the playground and prostitute meet." If you can manage to look past the inappropriate accessories and somewhat suggestive poses, the clothes themselves aren't that bad. Maybe a little on the tacky side, but not overtly sexual.
Just what message are they trying to send here? It is never to early to begin dressing like a fashion-impaired adult? Had they presented the clothing line in a more age-appropriate way, would parents have reacted with "well, that's just not sexy enough for my kid?"
Seriously, does sex really sell when it comes to children's clothing?
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ReaderComments (Page 2 of 5)
5-12-2008 @ 11:24PM
Meagan said...I'm a little confused as to how the above clothes are "slutty" or "trampy." There's less exposed skin than with a T-shirt and they're no tighter than normal kid play clothes. The biggest problem I see is with shoes that would be REALLY horrible for growing feet. They're a little diva-ish, but this is nothing compared to much of the clothing marketed to little girls. If anything, they remind me of costumes for Kids Incorporated... very 80s.
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5-12-2008 @ 11:35PM
Sherry said...I don't like any of the clothing, not at all, and wouldn't dress my daughter like that. However, I think, with perhaps the exception of the shoes, any one of those pieces by themselves wouldn't be so horrible. Still wouldn't like it, but don't think it would come off as bad as it does having them all together in one outfit. The advertisement bothers me because of the makeup and the hair and the way they have the kids standing and looking at the camera. That is what makes it look "slutty" for me.
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5-12-2008 @ 11:56PM
ninainindia said...The clothes are not so bad, it's the way they are marketed. The photo is slutty, the clothes not so much. Also, I don't think the shoes are part of the line. The high heels look like they are adult size, just dress up shoes.
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5-16-2008 @ 8:23AM
John said...Things like this put out wrong message,just like Jon Benet's mother did.Remember what happened to her?
5-16-2008 @ 4:20PM
Christopher said...John, the reason that Jon Benet ended up dead was NOT sexually related. Have you not read the NUMEROUS reports from doctors and pathologists who have reviewed this case and said that the attack was NOT sexually motived, that it was more likely a case of extreme child abuse and sexual punishment gone bad.
As to the OTHER sexual murders of children.... those would simply DISAPPEAR if we would legalize pedosexuals and the sexual actions connected with it and allow adults and teenagers to sexually proposition children IN FRONT OF OTHER ADULTS AND CHILDREN.
That way, the adults in question wouldn't HAVE to threaten or force children into sexual encounters with them, they could just ask them. Speaking from being sexually active with adults and teenagers when I was 7 years old...... they are VERY sure to find a willing child after asking less than 4 children if they may make love to them.
5-13-2008 @ 3:44PM
Brittany said...The clothes look good although my mum would never buy them for me when i was younger...
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5-13-2008 @ 10:15AM
Bozzy said...AM now beyond the Mother of tinier tots but DO remember taking the 10-12 yr. old ones to a Britany concert in LA and was SHOCKED at sight of 5-6year old tots DRESSED SIMILAR TO BRITTANY as wellas even attending her concert frankly !!! Never made great attempt to allow the tweeners either to attend another but impossible to halt the onslaught of SLUT DRESSING by peers which held great sway as they moved into teen years/etc . Mothers at school doing taxi service/assisting/etc...THEY failed to "dress" elsewise as well and way too many bellies,boobs,bottoms near full exposure paraded around. (always wondered WHY folks shocked then when the felas are TANTALIZED/teased and THEY OVER/egregious "re-act" to the perceived "come-on" apparel /posturing ...think MANY need a reality check in ALL age groups !!!
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5-13-2008 @ 5:53PM
prettygirl84 said...WHAT THE FUCK IS GOING ON??
First of all beyonce really isn't all that bright. You can tell by the way she talks she's kind of slow. So, what more can you expect??? Putting little girls in sexy clothes proves that. What she needs to do is put her kids in these clothes when she drops her load and watch how many perverts will be after her daughter. DUMB!!
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5-13-2008 @ 11:43AM
Takengoddess52 said...I believe children should dress cute, But certain clothing comes with age,
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5-13-2008 @ 1:31PM
Onceamom said...Why did aol highlight this as sexy children's clothing when it is sexy girls clothing? Just asking. You know there are parents dressing their girls in this trash. Women are routinely disrespected and, sadder still, are happily complicit in disrespecting themselves. And now their daughters.
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5-13-2008 @ 2:34PM
Carolyn said...Yes, beneath the boas and lipstick and pumps the clothes themselves really aren't that bad. But the effect and the attitude given off in the ads is a provocative one, which is not something that should be associated with grade school girls.
I think it's in really poor taste.
Carolyn
http://www.momsontheedge.ca
Reply
5-13-2008 @ 5:40PM
Nancy said...It is bad enough that there are no clothes that are made for younger girls these days. To dress them up like this is just wrong. Beyonce knows she did not wear clothes like this when she was growing up.
Bad taste is bad taste.I really do not think that sexy clothing belongs on a children dept store.
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5-13-2008 @ 6:43PM
katie said...um.. these girls are completely covered?
not getting how this is raunchy or sexy.
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5-13-2008 @ 10:50PM
Star song said...I think that the cloths look impractical actually. they are overly embellished for real play. Kids are hard on their clothes. And yes, somewhat trashy. But it is the way they are posing and made up. they don't look like they put on their own make-up. they look professionally made up. Yuck. And I'm sorry this is very poor judgement on Tina and Beyonce's part. they had to give the ok on these photo's in the end. And it will absolutely appeal to pedophiles etc. what were they thinking? Where are these models parents? Wow...I don't think the shoes are for real for sale. If they are, then help us all, it's crazy...One should never ever seualize children. that is one taboo that should never ever be broken. are we living in ancient rome or something?
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5-14-2008 @ 1:40AM
ladykris said...And how theFU** are u gonna say some sh** like that,who the FU** are u,A fu***** nobody!!!!yo a** probably dress in crap and Bullsh** so don't fu***** act like u are the sh** because u are not,Bitch!!!Get A fu***** life Jossy and all u FU***** haters
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5-15-2008 @ 8:35PM
rexspence said...I truly hope you aren't as "IGNANT" as you sound. I know times have changed, but I would never dress my daughter in such a way. Maybe you want your little girls (from all six of your babies daddies) to look trampy and thats fine. But not for my child. On the other hand to each their own. By the way sweetie, put down the crack and turnip greens and close your legs. (Your drawing flies)
5-14-2008 @ 1:23PM
Debby said...I think Beyonce is beautiful as well as talented, but still wouldn't teach my child that clothes like this are acceptable.Dressing a small child in hoochie clothes certainly doesn't encourage her to be the kind of woman she should be unless of course she is considering a major in something like hoochieology.
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5-14-2008 @ 6:07PM
tallkkmoore said...OK...I checked out the clothing line and they really weren't bad...just cute mini versions of what the "big kids" are wearing. Nothing sleazy-looking. As many have stated, the accessories in the ad are just "dress-up" accessories. Having said that, I still find the ad a little disturbing; it's not overtly sexual-looking, but the images reminded me of 2 things: 1) The whole kiddie-pageant thing where they try to make little girls look sexy, and 2) a special I watched on tv about child sex slaves.
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5-14-2008 @ 5:25PM
Emily said...My opinion? I think that these kids resemble what their moms wish they were. I understand the boa and the lipstick maaybe occassionally when you're playing dress up, but in an add that makes it look like these are everyday clothing? That's not usually how it goes. These mothers might be so selfish and egocentric that they have to make their child what they wanted to be when they were young, but weren't.
They might be afraid that no one will like their kid if they aren't wearing the hip clothes-- news flash, a parent shouldn't want other kids to like their kid because of what they wear.
Making your child wear that only reflects that you don't care if their child is labled as a "slut" when they get older. Because they sure aren't going to be labled "goodie goodie"
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5-14-2008 @ 6:37PM
MFlynn said...Parents, use your common sense. Do not buy garments that make your little girls and little boys look like that which they are not. Do not be foolish about how you spend good money
and make the designers and manufacturers rich at the expense
of your child. It could attract the attention of a human predator &
you do not want that. If you love your little ones, protect them
from all that could hurt them. Dressing kids like tarts or procurers
is not protecting them.
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