Beyoncé sexing up children's clothing

Filed under: Big Kids, Tweens, Media, Decor

Back in 2004, singer Beyoncé and her mother Tina started their own fashion line, House of Deréon. The look, dubbed "where the sidewalk and catwalk meet", is designed to embody sexy sophistication for the modern woman. Finding some success in dressing grown-up ladies, Deréon has now expanded to include clothing for girls. That's all well and good, except it seems they forgot that 'sexy' isn't exactly what most of us are looking for when it comes to dressing our daughters.

Check out this ad for Deréon Girls and you will notice sweet-faced little girls wearing high heeled pumps, feather boas and bright red lipstick. This ad campaign might be called "where the playground and prostitute meet." If you can manage to look past the inappropriate accessories and somewhat suggestive poses, the clothes themselves aren't that bad. Maybe a little on the tacky side, but not overtly sexual.

Just what message are they trying to send here? It is never to early to begin dressing like a fashion-impaired adult? Had they presented the clothing line in a more age-appropriate way, would parents have reacted with "well, that's just not sexy enough for my kid?"

Seriously, does sex really sell when it comes to children's clothing?

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AdviceMama Says:
Start by teaching him that it is safe to do so.