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Beyoncé sexing up children's clothing
Filed under: Big Kids, Tweens, Media, Decor
Back in 2004, singer Beyoncé and her mother Tina started their own fashion line, House of Deréon. The look, dubbed "where the sidewalk and catwalk meet", is designed to embody sexy sophistication for the modern woman. Finding some success in dressing grown-up ladies, Deréon has now expanded to include clothing for girls. That's all well and good, except it seems they forgot that 'sexy' isn't exactly what most of us are looking for when it comes to dressing our daughters.
Check out this ad for Deréon Girls and you will notice sweet-faced little girls wearing high heeled pumps, feather boas and bright red lipstick. This ad campaign might be called "where the playground and prostitute meet." If you can manage to look past the inappropriate accessories and somewhat suggestive poses, the clothes themselves aren't that bad. Maybe a little on the tacky side, but not overtly sexual.
Just what message are they trying to send here? It is never to early to begin dressing like a fashion-impaired adult? Had they presented the clothing line in a more age-appropriate way, would parents have reacted with "well, that's just not sexy enough for my kid?"
Seriously, does sex really sell when it comes to children's clothing?
Check out this ad for Deréon Girls and you will notice sweet-faced little girls wearing high heeled pumps, feather boas and bright red lipstick. This ad campaign might be called "where the playground and prostitute meet." If you can manage to look past the inappropriate accessories and somewhat suggestive poses, the clothes themselves aren't that bad. Maybe a little on the tacky side, but not overtly sexual.
Just what message are they trying to send here? It is never to early to begin dressing like a fashion-impaired adult? Had they presented the clothing line in a more age-appropriate way, would parents have reacted with "well, that's just not sexy enough for my kid?"
Seriously, does sex really sell when it comes to children's clothing?
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ReaderComments (Page 5 of 5)
5-16-2008 @ 8:33PM
Jessica said...That's so right!!! Infact they should make better cloths for 11-20!
And they should not make sexy cloths for kids 0-10!!!!!!!!
Reply
5-16-2008 @ 9:29PM
itsalyssaxxx said...this just looks like little girls playing dress up with feather boas and the hats..
Reply
5-16-2008 @ 10:36PM
Jen said...OMG it is just clothing. It isnt slutty or sexy, kids that age dont even know what that means and they aren't trying to be. How is jeans, a shirt..and long sleeve jean jacket slutty? Just because heels are there? Come on this is 2008, I dont know what century some of you are living in. Dont blame how young your kid becomes sexually active on clothing. There are a lot worse clothes ive seen kids and teens in and this comes no where NEAR slutty or sexy. Get a reality check and worry about more important issues. Try being a parent and be around your kids I dont think wearing jeans and a jean jacket with a feather boa is going to turn your 6 year old into slut of the year.... Seriously some people need a freaking life and something else to b**** about.
Reply
5-17-2008 @ 1:40AM
Courtney L said...Ok, I don't see the big deal...one little girl is wearing high heels that are for a grown woman...it's called dress up...I didn't see any red lipstick...suggestive poses? PLEASE! My 4 year old cousin poses like that for us when we say "I'm going to take a picture of you! Smile!" because she's, as I like to call her, "little miss prissy", she's very girly and she loves to dress up and pose for pictures and i've never seen anything wrong with it. The ad is harmless people get over it.
Reply
5-17-2008 @ 8:42AM
Meg said...I think this is disgusting. I don't have any kids of my own yet, but come on! Do you think its wise to encourage this type of clothing for 7 yr olds? Look how many teen pregnancies there are in the U.S.!!!! Beyonce should put her money to better use.
Reply
5-17-2008 @ 10:17AM
Brianna said...i think that the clothes are really cute and sexy but that is not the right age to put them in makeup and pumps the right age is about 10-14 thats wat i think and dont say that they look slutty cuz they dont even noe wat they're wearing and im not blaming beyonce cuz she is a talented singer and songwriter and dancer and wat she wears has nothing to do with this
Reply
5-18-2008 @ 3:27PM
Olivia said...I DON'T SEE WHAT THE BiG DEAL iS.. LiTTLE GiRLS DRESS UP iN THEiR MOM'S CLOTHES ALL THE TiME. AND HAVE YOU EVER SEEN THAT ONE McDONALDS AD WHERE THE LiTTLE GiRL iS WEARiN THE SAME STUFF THESE LiTTLE GiRLS ARE WEARiN. THE AD iS TALKiN ABOUT THE CLOTHES THEY ARE WEARiN NOT THE HiGH HEELS AND LiPSTiCK.. i'M PRETTY SURE WHEN YOU BUY THE CLOTHES THE LiTTLE GiRLS ARE WEARiN THE HiGH HEELS AND LiPSTiCK ARE NOT iNCLUDED! THAT'S YOUR CHOiCE ON WHAT YOU WANT YOUR DAUGHTER TO WEAR. iF YOU ASKED ME THERE iS NOTHiN WRONG WiTH THESE CLOTHES..iF i HAD KiDS MY DAUGHTER WOULD WEAR THESE CLOTHES. SO DOES THAT MAKE HER A SLUT ? AND iF YOU THiNK THESE CLOTHES MAKE THEM LiTTLE GiRLS LOOK LiKE PROSTiTUTES THEN i THiNK YOU HAVE NEVER SEEN ONE iN YOUR LiFE.. AND iN THE AD THE LiTTLE GiRLS LOOK LiKE THERE HAViN A WHOLE HELL OF A LOT OF FUN! SO YA'LL CAN jUST STOP HATiN CAUSE YOU CAN'T AFFORD THESE CLOTHES!
Reply
5-26-2008 @ 3:02AM
REAL LADY said...kudos, olivia
5-20-2008 @ 10:39PM
markeya said...we all know beyonce is a little slow...... Just don't buy the hoe's product
Reply