Lovin' your reply, whistlepig!

Don't you mean roles instead of rolls?

What about school? Children spend at least eight hours there, even if is a private school you don't get to choose what kind of children your sons or daughters are going to be hanging out with, there, they can get really bad ideas from them and even from themselves.
But if they all have a good family structure, got good principles, good moral, they'll be good to go in life. No matter who they hang with, what they're whatching or looking at, they will know what's right and wrong and they know what is expected from them. Every good or bad behavior starts and can end at HOME.

got busted by the spelling police .yes roles ,you are correct

If this kind of advertizing is ok, then why don't paint companys come out with an add to Buy our paint tagging will last longer.

Wah Wah Wah, man talk about crying like a big baby.....might help to pay more attention to your kids and get off the couch and watch less TV!!! sheesh, people dieing in the East and your cryin' about ads and commercials! Get a life!

I was bothered by this ad from the first time I saw it. I have a four-year-old I don't want picking this idea up. It is hard enough to keep a step ahead of him without amoral ads like this. I can control what programs my son or I watch, but I can't control what ads come on.

It is good to see it bothered others. Sorry to hear that whistlepig can't see that.

WOW!!! I don't remember the last time I heard the words " I HATE " as much as I have in these postings. Don't we have enough violence and negativity in the world without adding to it by HATING practically everything anymore? Last time I checked, TV's and remotes came with an on/off button as well as MUTE. Try turning the TV off and spend more time with your kids. It actually works wonders when you are the childcare giver instead of the TV. We can't blame video games and the media for everything. We are supposed to be their role models. If we are not active and available in our children's lives, they will move on to the next most convenient thing......TV, video games and media... Go figure. We are to blame, the other things are just just easier to blame so that we can escape responsibility.

And to Cathy.....out of all the things that whistlepig said, you picked up on the fact that they misspelled a word??? What a sad little life you must have.....

You know, this whole thing is absolutely ridiculous.....you have MTV pushing the gay agenda down our throats, not to mention sexually explicit videos, video games that glamourize killing and maiming others, news agencies that only report death and destruction around the globe, brother killing brother in the streets of America, and religious sects that are molesting innocent young girls. And you worry about what your kid is doing with a Cheeto?

Americans have become incesantly sensitive about everything. Where has the sense of humor gone in this country. Everybody get soooooo offended by everything. It's pathetic.

This is rediculus . Once again parents have way to much time on their hands!!I have a child and let me tell you we focus our attention on his grades , his activity level , and WHAT HE WATCHES , a commercial - that is oviously geared for teenagers or pre-teens should in no way affect your child ..if it does you have more to worry about than what he watches you should consider discussing with your child his or hers self-esteem and or the fact that TV and marketing in general should not be a suggestion as to how they live. Get a clue and quit blaming everything else for your inability to raise a productive child.

Kids are already disrespectful enough of others and their belongings, it is in bad taste for Cheetos to encourage this bad behavior. Shame on them, lets find a healthy way to get our kids attention.

And why aren't parents role models or have more control over their kids? My girls primarily watch Disney Channel and other programs that are rated G. I am always talking to them about right and wrong and how we treat people. They are 8 and 5, we have talked about drugs and w/ my oldest about teen pregnancy.

OMG - can't anyone take a joke anymore? Why don't you take the commercial for what it is - a commercial - they are trying to sell a product! It appears they are targeting a young market (looks to me like males 16-24) The one that caught my eye was the woman on the plane and the cheetah wanted her to put the Cheeto in the air traveler's nose who is sleeping next to her. My thirteen year old laughed but I assure you, he would not do that to anyone - so I guess my 13 year old has more common sense than the writer of the article.

Kids are going to get ideas from everywhere. If you don't let your kids to get ideas and make mistakes, then you stiffle their creativity and independence. The only way to keep kids from getting ideas from things or people, it to lock them in their rooms in a bubble without toys or television.

If parents would actually accept responsibility for raising their own children, these Cheetos ads wouldn't be an issue. It isn't the TV's responsibility to teach children good manners and proper behavior; it's the responsibility of the parents. Stop whining about some harmless, silly commercials that aren't even important in the grand scheme of things and spend some time with your children instead. Years from now, you'll be glad you did.

Why do I get the feeling that, in his five years here on earth, little Johnny has seen far worse on TV than a silly looking cheetah coaxing a malleable girl into putting Cheetohs into a drier? Are the same complaints lodged when cartoon characters beat the living crap out of each other; or humiliate each other? I'm guessing not. If you're that concerned about this sudden threat to the decency of children everywhere, then this should give you the chance to actually be a parent, and explain to little Johnny why you feel it's wrong. And just to be on the safe side, the next time you go to a laundromat, frisk little Johnny for Cheetohs before going in.

It used to be that "sex sells" in advertising. Now, "vandalism sells"?
The people at Cheetos need to have their heads examined and their moral gyroscope inspected. The ad is outrageous and ethically should be removed from the air by Cheetos.

I agree with you. My kids love Cheetos, too, but I refuse to buy them. Main reason is that they are full of carcinogenic junk and no food value at all. We eat snack foods and I'm not a health nut, but Cheetos are just vile. As are all the other "flavored" chips, etc. Potato chips with salt are only ones we eat.

You mean "negilgent parents", don't you, whistlepig?