Becoming rich and famous has done more for Cindy Crawford than allow her to live in a fancy house and buy great shoes. Her high profile has given her the opportunity to give back to a hospital with a special place in her heart. The University of Wisconsin Children's Hospital (now the American Family Children's Hospital in Madison) was home to her brother when he was suffering from leukemia back in 1975. Sadly, Jeff died from the illness shortly before his fourth birthday, but Cindy is forever grateful for the care he received.

To show her appreciation and to help other kids suffering from cancer, supermodel Cindy has been giving her time and money to the UW Pediatric Oncology program for almost 20 years. This past weekend, she served as honorary chair of the fourth reunion of childhood cancer survivors in Madison.

Of her charitable work, the 42-year-old mother of two says, "When I was able to start raising money and awareness, I was able to choose where do I want to give back in my life, and this just was the first place that popped into my head."

I think it is great when someone with so much takes the time to give back. But what makes her work more meaningful - at least to me - is that she isn't just throwing her money around and getting write-ups in People for it. She is actually showing up in person and spending time with the people who need her help.