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Breastfeeding moms protest at H&M

Categories: Newborns, Just For Moms, Babies, Eating & Nutrition, In The News

Last week, a group of breastfeeding mothers and their supporters gathered in an H&M clothing store in downtown Vancouver for a nurse-in. The protest was prompted by the experience of Manuela Valle, who recently attempted to breastfeed her two-week-old child in that store, only to be told that she could not. The store clerk told Valle it was their policy to prevent customers from being offended and suggested that Valle feed her baby in a special fitting room, out of the sight of others. Valle was not happy. "I told them I would publicly campaign against their policy because it is wrong and discriminatory. It punished me for breastfeeding by putting me in seclusion and thus confirmed the idea that public breastfeeding is offensive and shameful."

Valle kept her word and on Thursday, a group of women, children and fathers packed the store to draw attention to the situation. One of the organizers of the event, Veronica Polanska, says the protest wasn't specifically aimed at H&M, but at any business that would suggest that nursing a child in public is shameful and should be hidden.

"It's about every business, whether it's an airline or whether it's a restaurant, whether it's a pool ... it doesn't matter where it happens, it's not acceptable.

Considering that an estimated 90 to 95 percent of Canadian mothers breastfeed their babies, it is no wonder that the issue has been officially addressed by the British Columbia Human Rights Commission. In 2000, they issued a policy and procedure manual that says public facilities are to accommodate lactating women and specifies that mothers are allowed to breastfeed or express milk in public places.

I guess it is going to take a more than a policy and procedure manual to convince certain people that breastfeeding is not sexual, offensive or in any way inappropriate. Just what will it take?

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