Some cereals are more than HALF sugar!
I doubt any parent thinks of a product called "Sugar Smacks" as nutritious. We reserve that kind of labeling for cereals that have no taste or taste like compacted sawdust. Still, would it surprise you to find out that many cereals, especially those designed for kids, are essentially candy? Move over Butterfinger, moms and dads could be handing out samples of cereal to the sweet seeking trick-or-treaters hitting their doorsteps this October!
Sugar Smacks were renamed Honey Smacks some time well after I stopped eating cereals (and being a kid--I guess those two things are linked) but a consumer group still found they were half sugar by weight. So, too did they find as such for Golden Crisp. Never heard of that one. If you'd told me that Cocoa Puffs were half sugar I would believe you, but the consumer group didn't test those.
As you might expect, Cheerios (champion cereal of small children everywhere) and Honey Nut Cheerios were found to be the healthiest. Cheerios ranked first with only one gram of sugar and three grams of fiber per serving. The study of cereals also found that kids serve themselves at least twice as much per serving as recommended. Who doesn't--especially if it's delicious and full of sugar??? Kellogg, who make Honey Smacks, noted they've made strides to increase the nutritional content of several cereals, including Fruit Loops, and that a serving of yogurt contains more sugar than a serving of Honey Smacks. What they didn't point out is the size of a serving of each--I'd wager you get a lot more yogurt than you do cereal per recommended serving. It also depends on what kind of yogurt you're discussing, as some brands add sugar a lot more liberally than others.