Babywearing Moms Mad at Motrin

Filed under: Opinions

mom holding babyThe ad was probably meant to be cute, edgy, and sympathetic. But when Motrin singled out babywearing to market their pain reliever to women, sling-wearing moms cried foul.

Some moms took offense at the sarcastic tone. "In theory it's a great idea," the ad says of babywearing. "Supposedly, it's a real bonding experience." Other moms thought the ad was condescending: "Plus, it totally makes me look like an official mom. And so if I look tired and crazy, people will understand why."

Though I don't really find this ad offensive, I think Motrin misunderstood their mark. Babywearing moms don't like their attachment parenting practices belittled, for one. But here's something Motrin has yet to learn about moms in general: We may laugh with friends about our tired eyes or unwashed hair, but we don't want a major corporation pointing them out to us.

It's kind of like when your best friend vents about her husband. It's OK for her to criticize him, but them minute someone else does ... well, that's a whole different story. We know we occasionally look tired and crazy, but we don't want to know that you see it too.

Watch the ad below, and take a look at what other moms are saying on Twitter.

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AdviceMama Says:
Start by teaching him that it is safe to do so.