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Babywearing Moms Mad at Motrin
Filed under: Opinions
The ad was probably meant to be cute, edgy, and sympathetic. But when Motrin singled out babywearing to market their pain reliever to women, sling-wearing moms cried foul.Some moms took offense at the sarcastic tone. "In theory it's a great idea," the ad says of babywearing. "Supposedly, it's a real bonding experience." Other moms thought the ad was condescending: "Plus, it totally makes me look like an official mom. And so if I look tired and crazy, people will understand why."
Though I don't really find this ad offensive, I think Motrin misunderstood their mark. Babywearing moms don't like their attachment parenting practices belittled, for one. But here's something Motrin has yet to learn about moms in general: We may laugh with friends about our tired eyes or unwashed hair, but we don't want a major corporation pointing them out to us.
It's kind of like when your best friend vents about her husband. It's OK for her to criticize him, but them minute someone else does ... well, that's a whole different story. We know we occasionally look tired and crazy, but we don't want to know that you see it too.
Watch the ad below, and take a look at what other moms are saying on Twitter.
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ReaderComments (Page 1 of 1)
11-18-2008 @ 2:09PM
rachel said...There was just so much wrong with this ad. Not only was it sarcastic and condescending, but it belittled a conscious, informed decision that I made as a parent (babywearing) and passed it off as nothing more than a fashion trend- and a painful one at that.
Babywearing has made me and my son closer, and made it easier and more comfortable for me to meet the needs of both of my children. That's right, I said MORE COMFORTABLE. I can carry my 25# + son in a mei tai, sling, or wrap way easier and more comfortably than I can in my arms.
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11-18-2008 @ 3:50PM
Mamacita said...I'm a mom, and I wore both my kids at the same time: one in front, one in back. I loved it, and so did they. I'm a firm believer in "wearing" your baby. However, even though I STILL have the tired look and the headaches, I never lost my sense of humor. I thought the ad was funny. Please, mothers, don't take everything so seriously! Life is funny; laugh at it, and at yourselves.
My head is killing me. I need a Motrin.
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11-19-2008 @ 12:05AM
nuvee said...Good GOD, with all the things in the big wide world for mothers to worry about, what kind of neurotic twits get insulted by this simple commercial?!!? I wore both of my sons constantly and almost never put them down during their infancy. heck YEAH my back hurt. What do you dimbulbs THINK is happening to your back under that sort of strain. Not to mention packing the diaper bag along, and my purse. Because I didn't have an adoring husband/retainer to carry it all for me.
OMG, give me Motrin Babypacking Part 2. Crazy ticked off moms, get a life.
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11-23-2008 @ 10:30PM
Chri said...Chris on Your comment is awaiting moderation. November 23rd, 2008 6:32 pm Jiminy Cricket, I’m a mother of three. Some of these Whiny women need to get a grip. It is unfortunately that mothers, doing the most important and hardest job in the world, feel a need to validate themselves by creating a cause when there is none. These women are the very reason folks devalue the role of motherhood. It is as if they are screaming, “look at me; I have value and I have worth”. For God sake, you do have value and worth; start acting like it. Congratulations to Motrin for making a funny commercial. Please do not pull the ad. These women ’s homornes must be out of whack. They are upset for no reason. I believe there ranting is due to their low sense of worth. A woman that truly believes she is doing the most inportant job in the world does not have to be so sensitive. God help us. To the upset moms about the Motrin commercial, listen up. You are wonderful. You do the most important job in the world. You are special. You are irreplacable. The world is better because you are in it. Now that we have gotten this behind us; chill out!
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11-23-2008 @ 10:34PM
Chri said...Chris on Your comment is awaiting moderation. November 23rd, 2008 6:32 pm Jiminy Cricket, I’m a mother of three. Some of these Whiny women need to get a grip. It is unfortunately that mothers, doing the most important and hardest job in the world, feel a need to validate themselves by creating a cause when there is none. These women are the very reason folks devalue the role of motherhood. It is as if they are screaming, “look at me; I have value and I have worth”. For God sake, you do have value and worth; start acting like it. Congratulations to Motrin for making a funny commercial. Please do not pull the ad. These women ’s homornes must be out of whack. They are upset for no reason. I believe their ranting is due to their low sense of worth. A woman that truly believes she is doing the most inportant job in the world does not have to be so sensitive. God help us. To the upset moms about the Motrin commercial, listen up. You are wonderful. You do the most important job in the world. You are special. You are irreplacable. The world is better because you are in it. Now that we have gotten this behind us; chill out!
Reply