Burger King Ad Encourages Cyberbullying

Filed under: In The News, Weird But True

Burger King's latest and most desperate attempt to regain it's once regal status as fast-food royalty is an offer to Facebook users that if they drop 10 of their online "friends," the chain will give them a free Whopper.

Scary Cyber Attacks

    Teen Commits Suicide Over MySpace Hoax
    A cruel prank leads to terrible tragedy, and murder charges for the perpetrators.

    Read More

    djayo on SXC

    Facebook Group Sends Teacher to Therapy
    And the kids who created it were suspended.

    Read More

    Bubbles on SXC

    Fake MySpace Page Destroys Teen's Reputation
    A malicious, random attack led this 4.0 student all the way to Dr. Phil in an attempt to clear his name.

    Read More

    YouTube

    Attack Recorded on Cellphone, Posted to Facebook
    These middle school students shared their violent video with some online buddies, and wound up suspended.

    Read More

    smitea on SXC

    Online Attacks Spur Real-Life Violence
    Two girls attempts to retaliate against a cyberbully led to a street fight

    Read More

    SXC

    Investigators Posing as Teens Propositioned for Sex
    Staff members of the New York Attorney General signed up for Facebook pretending to be teens and were repeatedly asked if they had any "nude pics" to share -- and it gets worse.

    Read More

    forwardcom on SXC

    The Real Threat Might Surprise You
    According to a new report, your kids are in greater danger from cyberbullying than they are from online sexual predators.

    Read More

    ArminH on SXC

    Predators Aren't Who You Think
    Worried about adults with foul intentions posing as teens online? Chances are they're not the ones hitting your kids up for sex -- but the real culprits are even worse.

    Read More

    bruno-free on SXC



And, as if it isn't bad enough to get dumped for a burger, how about this: the Facebook app also sends a message to the people you "unfriend" telling them that hey, you aren't worth as much as free food! Then it puts the dumpee's name into a news feed that runs on the site.

So far, more than 200,000 friends have been dumped in the name of flame-broiled beef. Those who have been culled from someone's friend list can strike back, as well. The Whopper Sacrifice website allows "the sacrificed" to send an "angry-gram" to the jerk who unfriended them.

I like fast-food as much as the next gal, but this ad campaign encourages cyberbullying. Facebook and other social-media websites already make it so much easier for users -- including your kids and their friends -- to be mean to each other. When I was a teenager, you had to actually be rude to someone's face to break up with them. Now, all it takes is a click of a button. Social media is bullying for cowards.

What happens if someone is unfriended and actually hurts himself, or the friend who dumped him? Who is the responsible party in that scenario? The responsible party would be the very same BK executives who decided to green-light those scary ads with The King. I get that the campaign is "edgy" and that it's all meant in fun, but it walks a very fine line between cool and cruel.

What do you think of the Burger King campaign?
It absolutely encourages bullying.124 (41.2%)
It's mean, but it's not bullying.75 (24.9%)
Get over yourselves -- it's funny!102 (33.9%)

ReaderComments (Page 1 of 1)

FollowUs

Flickr RSS

TheTalkies

AskAdviceMama

AdviceMama Says:
Start by teaching him that it is safe to do so.