J. Crew Creates Custom Chic for the Obama Girls
Filed under: Celeb Kids
And it was all custom-made, just for them, by a team of four designers. So don't even ask. Don't even try to find them.
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"We're planning on keeping the things we made for the Obama family uniquely theirs," said J. Crew's creative director Jenna Lyons. "We are not reproducing or duplicating anything, especially for the young girls."
Why not? "I don't want them to go to school next fall and see all the girls in their school in the same coats they're wearing," she said. "It was a momentous occasion and they need it to be uniquely theirs." (Your girls can copy the look right now by tying a wide velvet or satin ribbon around their coats.)
But as word of who designed the girls' dresses and jackets spread, that tidbit of news got lost. JCrew.com was inundated with requests from just about every mom to a tween girl in the country. The servers went down not once but twice. And in an economy where shopping is out, their stock jumped 10 percent the day after the inauguration.
The Obama women are known fans of J.Crew. First Lady Michelle Obama wore their gloves on Tuesday (with her Isabel Toledo dress) and last fall she appeared on Jay Leno dressed head-to-toe in J.Crew. It's no surprise that the company was asked to submit designs. The hard part was to turn around and create the most important outfits in these young girls' lives (to date) in just two weeks. It was worth it. "It was the most exciting, the most electric thing, to be there when it was all happening," said Lyon.
As I watched the inauguration, I thought the Obama girls looked both elegant and age-appropriate, which isn't something you can often say about kids these days. Here's your chance to weigh in. Did the girls look amazing, average or awful?
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