Kevin Federline Launches Kid Clothing Line

Filed under: Celeb Parents, Weird But True, Fashion

Kevin Federline, aka K-Fed, aka the ex-Mr. Britney Spears, aka "one of the most reviled guys in the U.S. of A.," has a new idea. A children's clothing line.

According to Women's Wear Daily, K-Fed was in Las Vegas to check out the Project trade show "in the interest of research...looking around at the styles...hoping to be inspired by what he saw."

Celeb Fashion Lines

    These days, no self respecting celebrity can hold her (or his) head up in Hollywood without a clothing, shoe, handbag, or home furnishings line to call their own. But are these stars really qualified to add designer to their resume? StyleList puts them to the test. First up...
    Celeb:Taylor Swift
    Fashion Line: L.E.I. Sundresses by Taylor Swift
    Qualifications:The young country singer is releasing a line of frocks this February that her die-hard fans will love and moms can afford. We're sure Swift's brand will expand into denim.

    Charley Gallay, Getty Images

    Celeb: Dita Von Teese
    Fashion Line: Science of Sexy for Wonderbra
    Qualifications: This burlesque bombshell spends most of her time in scanty skivvies, so we're absolutely confident she is capable of creating amazing lingerie! Of her '40s and '50s-inspired line Von Teese says "Underwear isn't just something that you put on for your lover -- you wear it for you."

    Mike Marsland, WireImage

    Celeb: Lauren Bush
    Fashion Line:Lauren Pierce (hits stores in Spring 2009)
    Qualifications: An alum of both Parsons New School for Design in NYC and Central Saint Martins College in London, first niece and former model Lauren Bush definitely has a solid design foundation. Add to that an internship at Zac Posen, a boyfriend with a designer dad (her main squeeze is Ralph Lauren's son) and the success of the popular FEED bags she designed to benefit the U.N.'s World Food Program, and it looks like Ms. Bush has the chops to make her ready-to-wear sustainable fabrics line a hit.

    Astrid Stawiarz, Getty Images

    Celeb: Eva Mendes
    Fashion Line: Vida for Macy's
    Qualifications: Calvin Klein's latest controversial ad campaigns features a naked Eva Mendes rolling around on a bed, so perhaps her new venture isn't really all that surprising. The actress and her boyfriend, film producer George Augusto, are launching a collection of sheets and comforters. While neither has any design background, we're betting the betting the lovebirds know how to make a cozy nest.

    AFP/Getty Images

    Celeb: Mischa Barton
    Fashion Line: Mischa Barton for Stacey Lapidus
    Qualifications:The former O.C. star gets more ink these days for her hair accessories than her acting jobs so maybe this is a brilliant career move: She's coming out with a line of headbands made from a wide array of materials including silk, feathers and crystals, ranging in price from $40-$200.

    Astrid Stawiarz, Getty Images

    Celeb: Janet Jackson
    Fashion Line:Pleasure Principle
    Qualifications:Named after her 1987 hit, the fancy pants (and matching bras) will all retail for under $40. "There's something for every woman, and that's very important to us," Jackson says. "I've always hated when lingerie is uncomfortable, so the fit and comfort was key." Nothing nasty about that, Miss Jackson.

    Arnold Turner, AP

    Celeb: Lenny Kravtiz
    Fashion Line: Inspired by Lenny, Worn by You at Kohls
    Qualifications:Hmmm, we're not sure that even Lenny's biggest fans would be inspired to wear this denim, fringe and wings ensemble, but fortunately for those who do want to emulate the the rocker's style, his jeans and t-shirts line for Kohls is a bit more traditional.

    Kevin Mazur, WireImage

    Celeb: Tara Reid
    Fashion Line: Manta
    Qualifications:Sometimes an actress, always a party girl, and now a designer. According to Reid her little triangles of Lycra are more than simple poolside attire, "It's about putting into the universe what you want in life: Red means love, pink is friendship, green is lucky, black is protection. You're gonna have a story when you wear this bikini or when you put this dress on: You'll either get love or meet a new friend or you might meet a guy." Big promises from little bikinis!

    Casey Rodgers,

    Celeb: Katie Holmes
    Fashion Line: Holmes/Yang for Giorgio Armani
    Qualifications: Mrs. Tom Cruise created her own storm at the LA premiere of "Tropic Thunder," debuting the first piece from her collection with stylist pal Jeanne Yang. But given the dress's sleek lines and navy blue fabric two Giorgio Armani trademarks it's a good bet that Katie got more than a little help from her silver-haired mentor.

    Celeb: La Lohan
    Fashion Line: 6126 Leggings
    Qualifications:Lindsay Lohan's collection owes its name to Marilyn Monroe born on 6/1/26 but it doesn't look like she captured what made the '50s bombshell so sexy. Does the modern American woman really need leopard print "ankle gloves"? Or glimmer leggings? Seems like La Lohan is channeling no one but...Lindsay.


The part that intrigues us, as parents, is the idea that Kev wants to make affordable designer children's wear.

"It's a really tough business, I'm trying to take it seriously and make a quality product for kids but not have parents pay like $500 or something ridiculous for a pair of jeans...You buy your kids a pair of True Religions then they roll around in the dirt like kids do and a $200 pair of jeans is gone. With this economy, I'm looking to do something much more reasonable."

First of all, K-Fed, thank you so much for taking these tough economic times seriously. As daddy dearest to two under-fivers, Sean Preston and Jayden James, you know how expensive kids can be. And whenever you put your mind to something, you succeed. Like your rap career. You were only joking when you did that, right? Oh, wait, you were serious?

Regarding the price point: There's a place to buy kids' jeans for less than $200. It's called The Gap. Maybe you've heard of it. The First Lady shops there. If it's good enough for her kids, I think it's good enough for all of us.

Finally, please let him call the line K-Fed Kiddie Klothes. And use the initials. Which would be, well, 3 K's. Although a better name for the line would Klueless Kids. Because who else is going to wear this stuff?

Would you buy designer children's clothing made by Kevin Federline?

Do your kids wear designer duds?
No, but I might buy KFed's line.18 (7.4%)
No; kids don't need designer clothes.151 (61.9%)
Yes, but only when someone else buys it for them.39 (16.0%)
Of course! Kids need nice things, too!36 (14.8%)

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