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Burger King Ad Inappropriate for Kids?
Filed under: Opinions
If you've seen this new Burger King ad, nobody could blame you for being confused. Are they trying to sell phone books or sponges or what? And did the King just mention something about booty?
The ad is actually pushing a new Sponge Bob kid's meal, but some parents aren't buying it. "It was funny at first, but it is a little graphic for kids," says Kassandra Jackson, a mom in Boise, Idaho.
I've watched it several times now and the only thing I can find to complain about is the fact that the King is rapping about squares when the shapes are actually rectangles. Other than that, I think I am too confused to be offended.
The ad is actually pushing a new Sponge Bob kid's meal, but some parents aren't buying it. "It was funny at first, but it is a little graphic for kids," says Kassandra Jackson, a mom in Boise, Idaho.
I've watched it several times now and the only thing I can find to complain about is the fact that the King is rapping about squares when the shapes are actually rectangles. Other than that, I think I am too confused to be offended.
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| There's nothing at all wrong with the ad. | |
|---|---|
| The ad is totally inappropriate. | |
| The ad is fine, but the Burger King scares my kids. | |
| I totally do not get this ad. At all. |
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ReaderComments (Page 5 of 29)
4-09-2009 @ 7:47AM
Lynn Williams said...Here is the contact info for BK from their website:
Burger King Corporation
5505 Blue Lagoon Drive
Miami, Florida 33126
Corporate Headquarters - 305-378-3000
Marketing/Advertising Information Requests - 305-378-7200
Consumer Relations - 305-378-3535
HAVE IT YOUR WAY® Cards Consumer Help Desk - 1-800-522-1278
If you are a consumer, please contact our Consumer Relations department at 305-378-3535. Our representatives are ready to assist you Monday - Friday from 9 am to 5 pm EST. Please note that consumer inquiries received via the BKC pressroom cannot be processed.
Reply
4-09-2009 @ 9:08AM
CONNIE said...WHAT IS OUR WORLD COMEING TO? IT MAY ONLY BE A COMMERCIAL,BUT, IT ENSTILLS AND STAYS IN LITTLE ONES MINDS ,AND I FOUND IT TO BE TOO ADULT FOR CHILDREN ,DISCUSTING,VULGAR,AND RIDICULUS,JUST LIKE THE SONG ,AND VERY UNNECESSARY TO SELL A HAMBUGER,THERE ARE SO MANY OTHER WAYS TO DO THAT, COME ON BK YOU SHOULD BE ASHAMED, I MEAN MOST OF YOUR CUSTOMERS ARE CHILDREN!
AS A GRANDMA MY GRANDBABIES WILL NO LONGER CONTRIBUTE TO YOU!!
OH,THANK YOU FOR THE INFO,I WILL BE MAKING THE NECESSARY PHONE CALL TO COMPLAIN.! IWILL BE ACTING ON THIS ONE.
4-09-2009 @ 7:47AM
kimmilee said...I can't believe anyone is even talking about the BK ad...it is the Quizno's ad that is most offensive and shocking....The entire ad is sexually suggestive with a line in it telling the worker to come on "put it in him"....wow....
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4-09-2009 @ 7:33AM
a disgusted Christian American said...Wow! Shocking, yet another piece of trash trying to sell us food.
We need to boycott ALL of these disgusting companies!
Still has a way to go to be as disgusting as the NASTY, Vulgar, Disgusting, Sexist piece or filfth that Hardee's has out with the half naked girl hanging out of what there is of her dress. What is America coming to. If this is the "CHANGE" in America we DO NOT need it. We need to get back to GOD. He is our only saving grace. God helps us all!
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4-09-2009 @ 8:02AM
Etta said...Hardee's has some of the worst commercials, plain nasty. Whoever approves these ads needs to be fired. Ad execs seem to think that each commercial needs sexual innuendoes to sell. If they provided decent food, they would not have to resort to commercials anyway. It is not just Hardee's or BK, it is with 90 percent of ads, like the one who tells the girl to "take your top off". Whenever these ads come on, I hit mute or turn the channel. Nothing but trash on regular tv anymore, shows or ads. I never buy from Hardee's or BK anyway, and you can forget McDonald's.
4-09-2009 @ 12:16PM
Tha Dude said...Great Point!
4-09-2009 @ 2:14PM
Brenna said...Right on to a disgusted Christian,
The BK ad is freaky, creepy and doesn't need to be on television. The Hardee's commercial is even worse. I saw it for the first time last night. I was shocked at the content. These ads should be pulled immediately. I hope that everyone will make their voices heard on this. We all have a right to be heard, and this stuff is just trashy. God help those people who come up with this terrible trash.
4-09-2009 @ 5:42PM
S Kidd said...I, too, think this has WAY too much suggestive sexual content. Nothing more to say other than this is a VERY stupid add. Kifds ALREADY have nudity and sexual videos by the THOUSANDS shoved in their faces. Look at women on the beach who wear g-strings in bathing suts that have less fabric than a pair of gloves!!!
THIS encourages them to act it out.
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4-09-2009 @ 7:49AM
granddad said...I think that the "King" is just a terrible creepy figure anyway. What does the symbol of Burger King have to do with girls shaking their "booty" and hamburgers? There is also a subtle connotation here too, some of the girls are in uniforms that give a suggestion that they are "schoolgirls" and then the perv looking King is there around them. The entire commercial is pretty goofy.
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4-09-2009 @ 7:51AM
Tracy said...I will not let my kids eat at burgar king and after seeing this commerical I know why I am so sick and tired of tv commericals entertaining sex to our children what happen to the good old days when you could sit down and watch TV without watching someone ingaging in sex and then watching a commerical about big butts and now I will highly considered not letting my children watch sponge bob anymore because they have associated themselfs with this disgracful and not tastful commerical our kids are watching this stuff and we wonder why so many of our children are getting preganant at young ages. We monitor what we let our children watch on TV but you just can't be in the room all the time so I say we need to get back to good clean TV.
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4-09-2009 @ 7:51AM
Jamie said...My son watches Cartoon Network religiously and I have never seen this commercial aired in the early afternoon. I am guessing they only show it to the big kids and adults. I can see my 10 year old niece laughing her head off. My 5 year old would not get it even if he did see it. Maybe this is geared toward adults who are forced to watch Spongebob with their children! This may not be a kids ad. A kid would not get it. You have to pay attention to when it was aired and what shows were on at the time before you start judging the add for content and children. Personally, I think the ad is really dumb. But I think most of the commercials out there are really bad. I like to check out DVD sets from the library so we can skip the commercials. Or I watch my TV shows on the computer using DSL.
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4-09-2009 @ 9:47AM
commenter said...You're in for a big surprise in life. Your kids absolutely DO get it. Does your 10 yr old like basketball? Well, the ad was aired during the NCAA championships. DUH Maybe you should listen to those rap lyrics veeery carefully..... your kids will, even the 5 yr old.
4-09-2009 @ 11:23AM
Jamie said...Seriously, I have to ask.. Commenter, are you an adult? Most adults I know monitor content for their children. My Husband likes football and that is something we sometimes watch with our children. Normally that is something we watch after the kids are in bed. They don't need to watch that much TV and we would rather spend our time play games or reading books. Also, DUH is a word used by 12 year olds. Do you have maturity issues or do you think you are so smart that you know my kid without meeting him? I KNOW my child would not get it. He has not been exposed to it! He would be so focused on the fact that the ladies had square buts that he would not hear any of the lyrics. He would be too busy laughing and commenting on the butts. "Did you see that..." "They have square butts..." Seriously, pull your pants out of your ahem. Do you burn and ban books too?
4-09-2009 @ 9:47AM
coasterkidd44 said...Spongebob isn't appropiate for children anyway, if anybody atcually pays attention to some of the names like bikini bottom, and sandy cheeks.
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4-09-2009 @ 8:13AM
galina said...In this case, it is NOT good to be the King.
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4-09-2009 @ 8:07AM
Carol McKellar said...This is the stupidest ad! It definitely does not appeal to our family and I would not want to give money to a company that is so perverted in its ads.
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4-09-2009 @ 8:09AM
kristen said...people say oh change the station..but that is what the problem is...our kids are growing up with too much on tv..that comercial is terrible...and so are the pad and tampon birthcontrole..bra..and the erectial on and they think nothing of the people in bed in the preview when you are flipping..our kids have grown up with too much sex what happened to being a kid it makes me sick..and im not a prude..just hard to watch tv with kids in the room then makes you wonder what they see on other peoples tvs if they watch a movie or something
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4-09-2009 @ 8:14AM
SICK-N-TIRED said...Well, Kiddies. It's a New World out there. Unfortunately Rap music is playing a HUGE part in why your kids are exposed to things at a younger age, than you were. Don't blame Burger King. They only see how many parents allow these kids to buy Rap CD's from these RECORD COMPANIES, and want a little piece of the action. Have any of you parents ever sat down, and listened to some of the latest Rap songs your kids listen to? It makes Baby's got Back look like Mozart. The funny thing is, everyone waited too long to do anything about it, and it's too late. You can stop them from buying the CD's, but the friends will have it, and the same songs are played on the radio all day. The kids still know what's being said, with the swear words bleeped out. "Get low, put your a*s on the floor", "Get the money, girl"...you get the picture. Another funny statistic is that the largest increase in prostitution in the U.S. right now, are white suburban girls selling themselves at the mall, to buy things at the Mall. I remember when Rap music wasn't allowed on Mtv, because it was meant to be a rock station....Now it's almost ALL Rap music, and the only rock bands are nerdy ones. Multiply that, times the 6 Mtv stations they have, all being piped right into your house, corrupting your childrens minds, and you can spell DISASTER. Without morals, your kids won't know how to raise kids, and things will spiral out of control. You can see it already. WAKE UP PEOPLE. If everyone has a Ghetto mentality, this whole country will be one big Ghetto.
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4-09-2009 @ 10:49PM
Queball1031 said...SICK-N-TIRED, you like so many others in this forum need to wise up. I love rap/hip hop grew up on it. Went through a public school system, a prestigous University, and now have a wonderful career, listening to rap music. I don't like country music, but I'm game to listen to any song before I say I don't like it. That's any genre. Where do you think the history of the rock star came from? Surely wasn't rap music, but they are worst. See the problem is that the world is full of judgemental individuals who think; if I don't understand it then it must be wrong! Get a clue, rap was created as a mean to express inner city or urban culture, a way to let voices that are normally ignored be heard. It wasn't until corporate america got their hands on it and influenced it with money that we have rap in its current form. None of the early rap artist had money to brag about, or women to disrespect, corporate america said it was ok to do this. Here is a solution for all you parents that blame rap music for today's society. First, find out if YOUR kids even have an interest in the music. Second, find out why they have this interest. Third, take a vested interest in YOUR kids interests do your research and give YOUR kids an educated pros and cons talk on the issue so they can be informed.
4-09-2009 @ 8:13AM
Peg said...I watched this commercial last night for the first time and I was shocked. The commercial is selling Burger King's kid's meal, and yet the whole theme of it is about ass. Who in the Burger King corporation thinks that ass and children should go together? If it was NOT directed at Children, then the commercial could possibly be considered funny or entertaining, but since it is directed at children, then the whole thing is just plain wrong, and they should stop airing it immediately.
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