Got a picky eater in your house? Disney wants to help. Tired of being called out for shilling sugary cereals and fast food meals to kids, Disney hatched a plan -- they'd sell eggs instead. Disney eggs are ... well ... just eggs, only each one has a different Disney character stamped on the outside. And it's only the beginning.

Disney Garden is a new line of fruits and vegetables, all marketed toward kids, all with a favorite character attached. Finding Nemo oranges, High School Musical baby cucumbers, Mickey Mouse apple slices ... you name it, Disney will be happy to slap a licensed character on it.

Disney knows parents are concerned about childhood obesity, that they think their kids don't eat enough fresh foods. But they also know how to sell to kids. They're counting on the "nag" factor to work: Kids beg to buy their favorite characters, parents see a fruit or vegetable and think, "Why not? At least it's healthy."

While Snow White is better for kids stamped on an apple than stuck in a Happy Meal, not everyone is jumping on Disney's bandwagon. Susan Linn, director of the Campaign for a Commercial-Free Childhood, tells ParentDish that Disney would be better off not marketing food to kids at all. "Using characters to lure children to certain foods encourages them to develop the unhealthy habit of deciding what to eat based on attractive packaging, rather than on nutrition and even taste," says Linn.

If you've ever tried to walk down a cereal aisle with someone under the age of 10, you know exactly what Linn is talking about. Forget about taste and nutrition, kids are drawn directly to packaging. "If companies like Disney really cared about the well being of children they would stop marketing any food to children and allow parents the freedom to help children develop healthy eating habits without being undermined by child-targeted marketing."

I don't want to get into a power struggle with my kids over baby carrots, but I worry that Disney is going to force me to. How do I explain to my kids that the fruits and veggies they've been eating all along -- with no complaint, mind you -- are just as tasty and nutritious as the ones Hannah Montana is selling? Disney's hoping it's a battle parents won't bother picking.

Last weekend, I planted our veggie garden while my girls played with a neighbor friend in the yard. Their friend, a second grader, wandered over to see what I was doing. "What's that?" she asked, pointed to a row of lettuce plants I was watering.

"It's lettuce," I told her.

"I didn't know you could grow lettuce in the ground," she said.

I'm wondering now if she thinks it comes from Disneyland.

Can't we just let food be food? Do kids really need their favorite characters to tell them what and how to eat? Share your thoughts with us in comments.