Obama Girls Wear J. Crew in Moscow
The First Daughters also wore J. Crew to their father's swearing in, and Mrs. Obama has a whole closet full of pieces from the chain. J. Crew's simple, elegant look is in keeping with the age-appropriate wardrobe we've seen on the Obama girls -- they always look like kids, rather than like mini fashionistas. It's refreshing to see young girls who are dressed like young girls, and not like teeny tiny grownups.
But has J. Crew gone too far by using the Obamas -- particularly Malia and Sasha -- as free advertising? It's one thing for Mrs. Obama to tell Jay Leno where she bought her outfit, but was it overstepping for the company to alert the media that Sasha and Malia were wearing their brand? Or is this just part of being the children of a public figure?
The White House has said that they were not consulted ahead of time about the press release, but it's impossible not to wonder if they would have agreed to it, or asked that it be canceled. Mrs. Obama requested that Ty pull a set of Beanie Babies named for her girls, but she agreed to let J. Crew publicize their role in dressing her daughters for the Inauguration, so it's hard to tell what her reaction might have been. Perhaps she has decided that this is not a battle she wants to fight.
What do you think -- are you interested in who dresses the First Kids? Or is this more information than you need?
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Jonathan Ernst, Reuters
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