Malia and Sasha Obama are decked out in J. Crew. Photo: AFP/Getty Images
Sasha and Malia Obama landed in Moscow this week -- and when they stepped off Air Force One, they were wearing J. Crew coats and shoes. How do we know? Because J. Crew issued a press release about the girls' clothes.
The First Daughters also wore J. Crew to their father's swearing in, and Mrs. Obama has a whole closet full of pieces from the chain. J. Crew's simple, elegant look is in keeping with the age-appropriate wardrobe we've seen on the Obama girls -- they always look like kids, rather than like mini fashionistas. It's refreshing to see young girls who are dressed like young girls, and not like teeny tiny grownups.
But has J. Crew gone too far by using the Obamas -- particularly Malia and Sasha -- as free advertising? It's one thing for Mrs. Obama to tell Jay Leno where she bought her outfit, but was it overstepping for the company to alert the media that Sasha and Malia were wearing their brand? Or is this just part of being the children of a public figure?
The White House has said that they were not consulted ahead of time about the press release, but it's impossible not to wonder if they would have agreed to it, or asked that it be canceled. Mrs. Obama requested that Ty pull a set of Beanie Babies named for her girls, but she agreed to let J. Crew publicize their role in dressing her daughters for the Inauguration, so it's hard to tell what her reaction might have been. Perhaps she has decided that this is not a battle she wants to fight.
What do you think -- are you interested in who dresses the First Kids? Or is this more information than you need?
Malia and Sasha in Moscow -- wearing J. Crew. Mrs. Obama's dress is by Narciso Rodriguez, who has long be a favorite of the First Lady; her jacket is Michael Kors.
President Obama and daughter Malia look on as Sasha lights a candle at Notre Dame Cathedral in Paris.
The First Family (shown here arriving in Chicago in February) are jetting off to France. This will be Sasha and Malia's first official trip abroad since moving into the White House.
President Obama told "Newsweek" that dating "will be an issue" for his girls. "I have men with guns surrounding them at all times, which I'm perfectly happy with, but they may feel differently about it."
Mandel Ngan/AFP/Getty Images
Malia Obama walks First Dog Bo on the White House Grounds in April of 2009.
Chip Somodevilla, Getty Images
Just days after the inauguration, the makers of Beanie Babies introduced "Sweet Sasha" and "Marvelous Malia." Now they're valued at over $3,000 for the pair.
A boy sneaks a photo of Sasha and Malia as they watch their mom speak to 6th and 7th grade school children from around Washington, DC, in February 2008.
Sasha Obama runs down the colonnade as she returns to the White House after a February 2009 weekend visit to Chicago.
Jonathan Ernst, Reuters
President Obama took a night off from running the nation to hang out with the family and watch the Alvin Ailey American Dance Theater perform at the Kennedy Center.
The Obama girls were easy, breezy and totally adorable on their father's inauguration day. Malia, 10, wore a double-breasted periwinkle-blue coat with a blue-ribbon tied in a bow at the waist. Seven-year-old Sasha wore a matching outfit in pinks and corals; both coats were from Crewcuts by J. Crew.
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