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Evian's Roller-Skating Babies Ad - Cute or Creepy?
Confession: I'm not a fan of commercials that feature talking babies (think: E*TRADE) -- they freak me out, honestly. But I have to admit that Evian's roller-skating babies ad got to me. It also got to more than four million people on YouTube in the past week, which is impressive.
The video -- of 96 computer-animated infants roller-skating to a remix of the Sugarhill Gang's Rapper's Delight -- is mesmerizing. Something about babies in diapers and onesies doing sophisticated skate tricks and break-dancing moves just makes me smile. And yes, there's an element of creepy about these babies (that first one, leaning up against the boom box, is particularly weird to me), but it's hard to deny that the ad is eye-catching and, frankly, fun to watch.
Michael Aiden, Evian's worldwide brand manager, says that the company returned to the more fantasy-style ad because, "consumers expect more from a big brand..." And while we're impressed with the fancy water company's initiative, we think the real kudos should go to Evian's ad agency, BETC Euro RSCG, for coming up with the one-minute clip.
So is the ad cute or creepy? We polled people in our office, and they were split pretty much down the middle, although commenters at YouTube overwhelmingly find it cute. What do you think?
The video -- of 96 computer-animated infants roller-skating to a remix of the Sugarhill Gang's Rapper's Delight -- is mesmerizing. Something about babies in diapers and onesies doing sophisticated skate tricks and break-dancing moves just makes me smile. And yes, there's an element of creepy about these babies (that first one, leaning up against the boom box, is particularly weird to me), but it's hard to deny that the ad is eye-catching and, frankly, fun to watch.
Michael Aiden, Evian's worldwide brand manager, says that the company returned to the more fantasy-style ad because, "consumers expect more from a big brand..." And while we're impressed with the fancy water company's initiative, we think the real kudos should go to Evian's ad agency, BETC Euro RSCG, for coming up with the one-minute clip.
So is the ad cute or creepy? We polled people in our office, and they were split pretty much down the middle, although commenters at YouTube overwhelmingly find it cute. What do you think?
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ReaderComments (Page 1 of 9)
7-09-2009 @ 2:27PM
Sandyone said...NO HELMETS???!!!???
The parents of these kids should be arrested for allowing them to do these dangerous stunts without helmets or pads. What is this world coming to, when parents put their kids into such dangerous situation for a buck. Outrageous.
Heh, heh...I know they're computer animated. Just thought I'd have some fun at the expense of people who can't seem to understand details in what they read.
Reply
7-09-2009 @ 2:32PM
Llamplight said...LOL, good one!
7-09-2009 @ 2:33PM
Sylvia said...lMAO - that was funny - love your comment - I was thinking more in the line of... parents suing because their "babies" strapped on roller blades and were trying to do the same stunts -
7-09-2009 @ 2:53PM
BoredinOC said...omg - i'm glad i read the REST of your post LOL. i was thinking "moron" until you made me laugh.
7-09-2009 @ 3:08PM
Itsie said...Ummm, did you bother to read the article? THEY ARE COMPUTER GENERATED BABIES. Dang, was that big enough for ya?
7-10-2009 @ 8:42AM
Diann said...Too cute! Watched it twice.
7-09-2009 @ 3:21PM
Sandyone said..."thought I'd have some fun at the expense of people who can't seem to understand details in what they read."
Itsie, I'm talkin' to YOU!
7-09-2009 @ 4:22PM
BoredinOC said...oh look! itsie fell for it!! hahahahaha
7-09-2009 @ 5:55PM
Missy said...OK Sandyone you got me. I was about to freak out about your post til I saw at the end you were joking. This ad is some of the best computer animation I've seen. Great commercial.
7-09-2009 @ 5:24PM
Robin said...LMAO! That's Brilliant Sandyone! ; )
7-09-2009 @ 7:54PM
CelluliteQueen.com said...At least when I fall when roller skating, I have enough padding on my butt to protect me! LOL! www. CelluliteQueen com
7-09-2009 @ 8:07PM
Kelly said...You're so dumb!
HAHA! JUST KIDDING! When I read your comment I was thinking "WTF! IT's just a joke!" and then I got the the end...
It made me laugh out loud!
7-09-2009 @ 10:50PM
rjazzqueen said...I think the add is adorable. Hats off to the person who came up w/ the idea and the person or persons who did the computor
7-09-2009 @ 10:44PM
WSTARHOPPER said...If there is anyone out there that thinks this real, CBS newsshowed how they made this add and it is 100% computer generated. The only real thing on the whole add are the faces of the babies which were pasted on the bodies.The only ones skating are professional skaters that were then generated on baby bodies. Sandyone I know that you know this is fake but there are some MOR-ONS out there that will think it is real.
7-09-2009 @ 11:23PM
VW said...Wow..I thought u were serious at first too.. I just had a great laugh.. lol and then BoredinOC put itsie fell for it.. dang.. u guys are funny.. lmao
7-09-2009 @ 11:12PM
jazelle said...ur hilarious! i'm amazed at how many dumbasses fell for u snapping out...lmfao! these babies are cute...dang why can't mine do tricks like these...lol
7-10-2009 @ 1:12AM
Trisha said...well you gave me a good chuckle for today!
7-10-2009 @ 1:07AM
pippa said...WHAT A GREAT ADD GOOD LUCK TO THE PERSON WHO MADE ITLOL
7-10-2009 @ 1:25AM
skuzafan said...Actually you remind me of my mother in law. That would probably be her line of thinking. She thought the squirrel that runs out in front of the car and causes a wreck then high fives his buddy was real. She actually said "I wonder how many squirrels they ran over before they got that shot" I just shake my head
7-10-2009 @ 8:12PM
Marica said...Have two grandsons, one 2 yrs old and the other 11 months old. Both could be serious competition for these roller babies. Self taught, and show no signs of slowing down. Nothing scary about kids with ambition and natural born skills. Not the kids who need helmets.. it is we granny's when we stroke out and fall on our heads watching them.