A Viagra-Free Zone for Kids
Filed under: Media, Mealtime, Opinions
I love dinner time at my house – it's a chaotic family event full of boiling pots, laughter, arguments over who folds napkins or fills cups, zooming cars underfoot (courtesy of our car-obsessed toddler) and the indelible smell of home-cooked food. While the television is off during the meal, it's usually tuned to the evening news while we prep for dinner.
Recently, in a familiar scene, my nine-year old sat coloring while I cooked. As we chatted about her day, she stopped to sing along to a catchy jingle from a commercial. Without even looking up from her picture, she began singing, "Viva! Viagra!"
At that very moment, my husband walked into the kitchen. We looked at each other with eyes that said, "What do we do here?" Through parental telepathy, we made a decision not to laugh and to pretend like nothing unusual was going on. When the commercial was over, she declared that she, "loved that song!" and we waited with baited breath for her to ask us what Viagra was. She didn't. And for that we were grateful.
While we dodged the bullet this time, later that night we discussed what we would do when she does ask. We agreed that we would not explain erectile dysfunction to a 9-year-old, who has yet to ask any questions about sexuality; if asked, we would protect (and respect) her innocence and describe the medication and ailment in the broadest of medical terms. "It's for when things aren't working the way people think they should in their body," we prepped. We also discussed rethinking our pre-dinner viewing habits. My husband and I are both peeved that our cable news show put us in the position of choosing between watching the evening news and exposing our kids to sexually-themed commercials. The one for Cialis is even worse, by the way.
Yes, yes, I can already hear your comments. "Just turn the television off," "News isn't for kids," and "What's wrong with talking about erectile dysfunction – parents ought to be honest with their kids."
But that's not how I feel. I enjoy the evening news, especially while I cook. I also enjoy the discussions with our kids that arise in the context of watching the news. When I was a kid, there was a family hour, a short period of time in the early evening when my family could watch something together without worrying about inappropriate content -- and that included the news. And while it's true that news stories have become racier, at least I know what's coming up and I can turn it off when warned. Not so with commercials.
Is it too much to ask for a return to a television family hour free of commercials that invite questions from kids about things they really don't need to know about? I made it through childhood and my teens without ever hearing the words "erectile dysfunction." Shouldn't today's kids have the same right?
Recently, in a familiar scene, my nine-year old sat coloring while I cooked. As we chatted about her day, she stopped to sing along to a catchy jingle from a commercial. Without even looking up from her picture, she began singing, "Viva! Viagra!"
At that very moment, my husband walked into the kitchen. We looked at each other with eyes that said, "What do we do here?" Through parental telepathy, we made a decision not to laugh and to pretend like nothing unusual was going on. When the commercial was over, she declared that she, "loved that song!" and we waited with baited breath for her to ask us what Viagra was. She didn't. And for that we were grateful.
While we dodged the bullet this time, later that night we discussed what we would do when she does ask. We agreed that we would not explain erectile dysfunction to a 9-year-old, who has yet to ask any questions about sexuality; if asked, we would protect (and respect) her innocence and describe the medication and ailment in the broadest of medical terms. "It's for when things aren't working the way people think they should in their body," we prepped. We also discussed rethinking our pre-dinner viewing habits. My husband and I are both peeved that our cable news show put us in the position of choosing between watching the evening news and exposing our kids to sexually-themed commercials. The one for Cialis is even worse, by the way.
Yes, yes, I can already hear your comments. "Just turn the television off," "News isn't for kids," and "What's wrong with talking about erectile dysfunction – parents ought to be honest with their kids."
But that's not how I feel. I enjoy the evening news, especially while I cook. I also enjoy the discussions with our kids that arise in the context of watching the news. When I was a kid, there was a family hour, a short period of time in the early evening when my family could watch something together without worrying about inappropriate content -- and that included the news. And while it's true that news stories have become racier, at least I know what's coming up and I can turn it off when warned. Not so with commercials.
Is it too much to ask for a return to a television family hour free of commercials that invite questions from kids about things they really don't need to know about? I made it through childhood and my teens without ever hearing the words "erectile dysfunction." Shouldn't today's kids have the same right?
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ReaderComments (Page 1 of 5)
8-04-2009 @ 4:19PM
SKL said...I agree that we ought to be able to allow our kids (preschoolers and up) to watch the news in the pre-bedtime evenngs. There is plenty of time later to talk about whether Ryan O'Neil (sp?) was hitting on his daughter at Farrah's funeral, what various politicians have been doing with miscellaneous females other than their wives, the pros and cons of Gardasil legislation, and yes, Cialis commercials.
I want to share with my kids the important things in life, and that includes knowing about elections, legislation, technological advances, natural disasters, even war. Maybe there is some channel that has a kid-friendly yet factual news show. Until I find it, I will have to rely on other means to keep my kids "current." And I will continue to keep the TV off (except for DVDs that I approve).
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8-07-2009 @ 12:16AM
hmm said...Why not just read the newspaper with your kids? You can monitor what theyre exposed to, protect them from Viagra ads, and encourage them to read. And you still get to discuss the news! Win-win-win.
People should stop expecting everything to fit their particular needs exactly, and instead find a different solution that does.
8-07-2009 @ 9:29AM
Single Dad said...Im a single father of a about to be three year old. As he gets older and understands things more he REPEATS any and everything LIKE crazy. This is common and we all know this. So I agree totally with commercials being on the correct channel with the correct rating.
Its insane that Nickelodeon is showing Valtrex commercials. If a a 30 min show is rated for kids, but all the commercials have Adult Content and MA type of rating it totally defeats the purpose and really youd think without say that the commercials would have to be rated as well. Its common sense. Then again our world lacks common sense and beyond.
This is why my 14 year old cousin was addicted to Meth and kicked out of her MIDDLE SCHOOL for prostituting at age 12! WTF? I understand parents play a role as well, but my Aunt and Uncle are AWESOME parents and there other two children luckily haven't feel into the same nightmare, but when I was 12-14 I wouldn't even dream of doing drugs let a lone selling myself to support the habit at that young of an age, and I bet most of you will say the same.
If more children then ever before are falling into these dark ways at this young of an age, then something is wrong. I have seen first hand its not always the parents. My Aunt Uncle helped raised me when I was young and where my favorites to be around, but also made sure I was well disciplined and followed the rules. I like to think I turned out well. Im 26 have been on my own since I was 18 and for the last 2 1/2 years have been raising my little angel since the day he left the hospital. So we cant blame it all on the parents. Something needs to be done here. This is serious and its affecting our youth in a HUGE way.
8-04-2009 @ 4:32PM
Maggie said...I completely agree. I was watching Nickelodeon with my 4 year one day and was horrified when a Valtrex commercial come on. I was afraid he was going to ask what genital herpes were but luckily he didn't. I think commercials should be rated like tv shows and placed on appropriate channels at appropriate times of the day.
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8-04-2009 @ 9:02PM
Sifrina said...I like that idea - the ratings should correspond with the time of day. Unfortunatey, there's just too much money to be made by the powerful PHARMA drug lobby. Conservative and Republican, yes, but definitely not family friendly! TV advertising and drug companies are driven strictly by money - this is simply business to them.
8-06-2009 @ 8:59PM
jim said...Horrified were you, Maggie? Hmmm. Maybe you need to quit being so 'horrified' and be ready to explain these things when your kids ask because, ask they will. YOUR only option is whether YOU do the explaining or the kid down the block does the explaining. Personally, I did the explaining but perhaps you are too 'horrified' to have a cogent chat with your offspring about such things.
8-07-2009 @ 4:00AM
fmd030669 said...I do not believe for one minute that you saw a Valtrex ad on Nickelodeon unless perhaps it was on Nick at Night in which case your youngster shouldn't have been watching it in the first place. Even then, I doubt it. I watch Nickelodeon with my kids regularly and have never seen inappropriate commercials. However, here's a thought: Why not watch PBS? No commercials at all and, with relatively few exceptions, all family friendly programming.
8-04-2009 @ 4:43PM
Liz said...The other day we were watching A** Family channel and every time I looked up, there were feminine protection commercials on. The one particular commercial portrays a picture of a tampon floating in a boat or in the water. My seven year old son was with me. There is only so many times he can "fetch" things for me in another room when the commercial is on. It was only 4 in the afternoon! He kept asking what they are used for. I was at a loss. I told them that moms use them. Luckily, he didn't keep pressing the issue.
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8-04-2009 @ 5:32PM
Melissa said...I know exactly which Cialis commercial you are talking about lol! We watch TV Land at night, because my daughter loves "Roseanne" reruns....but I mute the commercials and talk to her during them, just in case....because, well, erectile dysfunction is NOT something you discuss with your child (unless it's your adult child and you have that kind of relationship, I guess?)....and tampons floating on the water....yeah, not so much what I want to see while I am eating dinner either....my favorite TWO (because yes, it's a tie), though, has got to be the Enzyte commercial - because "this could be fun!" and the Always maxi pads...."have a happy period." WTH is so happy about my period?? But it makes me laugh everytime lol!
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8-12-2009 @ 5:18AM
jerjorju said...I like your talking through the commercial strategy I have tried that. It just seems to me that those commercials are like mini -info commercials. They are way longer than 30 or 60 seconds,
8-12-2009 @ 5:36AM
jerjorju said...I like your talking through the commercial strategy I have tried that. It just seems to me that those commercials are like mini -info commercials. They are way longer than the normal 30 or 60 seconds,
8-04-2009 @ 6:15PM
penny said...Unfortunately for me I work in the medical field so my kids are always asking what a medication is and what is it for, like they are my instructors or boss!
I'm with you though, your 9 year old doesn't need to know what Viagra is, but it seems she just doesn't care right now, thank goodness right?! My favorite commercial memory is watching the new private area shaver ads with my two oldest, you know the one with all the bushes changing shapes. I really wanted to crawl under a rock and die, a little too much info for me!
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8-04-2009 @ 7:56PM
Toddler Crafts Julie said...We need to be wise when dealing with kids especially about those adult stuff. They have the right to know surely. But, we cannot also take their beautiful freedom of childhood life once we intervene their pureness with rough and inappropriate manner of parents. Toddler Crafts Julie.
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8-04-2009 @ 8:13PM
Lauren said...Is it that hard to turn off the TV? Seriously...
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8-04-2009 @ 10:43PM
LS said...If you were to turn the TV off every time a viagra, cialis or other inappropriate commercial came on, the TV would NEVER be on.
Hey, wait... that might not be a bad idea...
8-05-2009 @ 8:07AM
Heidi said...I agree with LS. We used to mute the commercials. Now my teen daughters whistle the smiling bob jingle whenever I hit the mute button.
10-23-2009 @ 7:40PM
Aimee Stein said...To Rachel,
Why don't you READ newspaper articles to your children OR turn the news off? There is also a MUTE button. I feel if Rachel didn't have the news on on this particular night there wouldn't be anything for her to blog about (or be, what is it?, a political pundit?). Does Rachel have a job? Or is she doing the easiest job ( blogging on a computer) out there because she took the mommy track, and therefore unlike other married women with children and full time careers she chose to sell out and do the easiest thing. What was that? oops! I forgot to use birth control (Rachel, was that REALLY your choice) and now I HAVE to marry Sean who I met on a reality tv show and therefore I don't ACTUALLY have to get resumes out and LOOK for a job and career because my husband will pay my bills and if I keep having babies I can be the good, ( and favored hispanic) conservative, religious person, who one day might have to stop PROVING that she is american enough, patriotic enough, a good and LEGAL citizen. Rachel, there are ACTUALLY people with brown skin out there who are american, patriotic, ivy-league educated, and legal citizens who don't have to spout hypocrisy in order to get approvel to see if they are AMERICAN ENOUGH. Did you ever here of the saying "Less is more?" You don't have to prove to the public that you are a LEGAL CITIZEN BECAUSE YOU HAVE BROWN SKIN AND ARE HISPANIC. We Get it. Alot of us would also respect you more if you researched your facts and STOPPED TRYING SO HARD! WE BELIEVE YOU!
8-04-2009 @ 9:01PM
Sifrina said...We SO AGREE with you on this one. As you have said, every child should make it to puberty without hearing "erectile dysfunction" on the nightly news!
BUT, as my husband correctly points out, it's PHARMA, the powerful and mighty RIGHT WING drug lobby, received and well supported by conservative Republicans, that bring these lovely, age INappropriate, family UNFRIENDLY ads into your and our living rooms each night. Take it up with them, please! They clearly don't embrace your family values thinking and this is your party!! Money matters much more to them than the image 9 year olds are subjected to see each night at 6 pm!!
I'm going to answer my son's questions honestly (age appropriate of course), as I've odne, but I agree it's far too early to have to address this issue. It's very unfortunate because we like the nightly news. Maybe Sean can do something about this if he's elected? I do wish him good luck w/that! (and we'd love to have your lovely family as neighbors in the Baltimore/DC area!)
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8-04-2009 @ 9:03PM
Sifrina said...I understand your dilemna about having to explain this to a 4 year old, but my son noticed my "discreet decorative box" containing these things in the powder room (mainly for guests; only a woman would know where to go if she needed these things, and my inquisitive son). He of course asked, so I told him (in the broadest of terms) - nothing taboo, nothing dirty, nothing scary, just something that happens to women on a monthly basis when they are able to make babies - it's a very good thing because it means our bodies are working the way they are supposed to. So what did he do? He insisted on wanting to play with them! I said ok, but wouldn't let him take them outside the house!!!! LOL!
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8-04-2009 @ 9:31PM
Courtney said...HI
You could listen to NPR.That is what we do. Our kids are not 9 yet, but they are hearing the news and there are no commercials.
Courtney
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