Will Bloody Texting PSA Get The Message To Teens?

Filed under: In The News, Health & Safety: Teens


Texting behind the wheel qualifies as irresponsible and completely stupid. There's even a word for it: intexicated. But is a gory British public service announcement going to reach kids who believe they are immortal?


Be warned: The four-minute PSA is extremely graphic, showing not only the realistic bloody injuries of three pretty teenage girls, but also an unresponsive infant in a car seat and a preschooler asking her unconscious and bleeding parents to wake up.



Mike Stout, director of the Division of Traffic Safety for the Illinois Department of Transportation, said that he didn't know if this kind of message would deter teens from texting behind the wheel -- and he wouldn't take the risk of trying to find out.

"This is way too gory," Stout told ParentDish. "...sometimes you have to push the envelope, but if you put this on TV, you'd have no control over who your audience was. Younger kids could see it, and I know some teens that it wouldn't affect at all."

As I watched the clip with my baby nearby, tears came to my eyes when the camera lingered on what appeared to be a dead infant in a car seat with a preschool-age sibling pleading for her parents in the front seat to "wake up."

So the PSA gets right to the hearts of parents to avoid the lure of a quick text. But would the teenagerin the car behind me do the same?

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Start by teaching him that it is safe to do so.