Grandparent Rights - Grandparents Day Emerges
During the same year Victor was fighting for grandparents' rights in Michigan, a West Virginia housewife named Marian McQuade decided it was time to honor the elderly living in nursing homes and encourage grandchildren to seek the wisdom of the seniors in their family.
In 1978, President Jimmy Carter recognized her grassroots campaign and declared the first Sunday after Labor Day as National Grandparents Day.
Hallmark started selling Grandparents Day cards that year, but the holiday has remained on a small scale, even compared to St. Patrick's Day, which rounds out the card titan's top eight best-selling card holidays, according to the company. No sales figures for Grandparents Day cards are available from Hallmark, but the company's Web site notes that grandparents want the holiday to be "a big event" and acknowledged with a card or gift.
"It's an opportunity to honor grandparents, by all means," enthused Goyer. "The task is to educate families about Grandparents Day to get the recognition and acknowlegment that grandparents deserve."