Anne Woods: A Weekend for Superheroes
Olsen Twins to Launch JCPenney Juniors Line
Filed under: Celeb Kids, In The News, New In Pop Culture
Olsenboye, a new juniors line for JCPenney hits select stores Nov. 6. Credit: JCPenney
Olsenboye, a casual sportswear and accessories brand from Mary-Kate and Ashley Olsen, will be available for a limited time on jcp.com and in 50 select JCPenney stores starting Nov. 6. A full launch is set for spring 2010.
"Mary-Kate and I watch current trends and see our partnership with JCPenney as an opportunity to add something unique to the marketplace, especially in the current retail climate," Ashley Olsen said in a press release.
Olsenboye is inspired by teen trends from cities around the world, and designs will highlight different cities. Expect to find denim, bottoms, tops, dresses, skirts, shorts, jackets, handbags and shoes, with prices ranging from $20 to $50.Of course, there's a logo T-shirt -- a peace sign replaces the "O" in Olsen. Plaid shirts, shrunken blazers and leggings are spotlighted in a promotional video for the brand.
If you happen to be in New York, visit Olsenboye.com to see when and where Olsenboye "treat trucks" will be this week -- and snag yourself pins, balloons and bracelets.
This isn't the Olsen's first foray into fashion. In addition to the clothing, home, makeup and beauty products they've been hawking for years at mass retailers, they've also gained a following with high-end women's collections Elizabeth and James and The Row.
Related: Mary-Kate Olsen's influence on fashion designers.
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