General Mills to Lower Sugar in Kids' Cereals

Filed under: In The News

General Mills -- the maker of Lucky Charms, Trix and Cocoa Puffs -- this week said it will further reduce the amount of sugar in its cereals marketed to children. Credit: Gene J. Puskar, AP

Do you cringe when you pour a bowl of Lucky Charms for your child for breakfast? You may not have to much longer because the maker of Lucky Charms, Cocoa Puffs and Cookie Crisp says it's going to lower sugar in to the single digit levels in many of its cereals.

General Mills, the Minneapolis-based cereal giant, plans to lower the sugar in all its cereals aimed at children 12 and under to below 10 grams per serving, Heidi Geller, spokesperson for the company tells ParentDish. "We have been working on this initiative since 2007."

Indeed, the company's original goal was to lower sugar in its kids' cereals below 12 grams, a goal reached sooner than expected. Those cereals should be on store shelves by next spring.

Some General Mills cereals with 11 grams of sugar will be on store shelves next spring including:

  • Cocoa Puffs
  • Cocoa Puffs Combos
  • Cinnamon Toast Crunch
  • Cookie Crisp Lucky Charms
  • Reese's Puffs
  • Trix
The next step is to lower sugar levels even further, changes the company will make slowly to make sure kids are still happy with their favorites, according to Geller. "We've heard from consumers that they want lower sugar and we are delivering what they asked for," she says.

The company has added whole grains, and a variety of vitamins and minerals to it's cereals and the new lower sugar goal is just the latest by the company appease parents wary of sugary breakfast cereals. "You can feel very good about it," Geller says about serving Lucky Charms for breakfast. Cereal is one of the lower calorie breakfast choices, she says.

Related: Some Cereals Are More Than HALF Sugar!, Top Breakfast Cereals For Your Kids

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Start by teaching him that it is safe to do so.