One in Five Kids Under 12 Has a Cell Phone, Poll Says
Many companies are stirring the market by selling cell phones with special features designed for kids, like the Disney Mobile LG Phone and Firefly Communications' FlyPhone, noted Anne Marie Kelly, senior vice president of marketing and strategic planning at MRI. The company polled 5,000 households, including both kids and their parents.
In a statement, Kelly noticed boys have begun catching up to girls in cell phone ownership. In 2007, 18.6 percent of girls ages 6 to 11 had cell phones, and only 12.4 percent of boys; but by 2009, boys' cell phone ownership had gone up to 18.3 percent, closing the gap to the girls' 21.8 percent.
Kelly's statement also notes that boys use cell phones differently than girls: "Girls are more apt to make calls and send text messages while boys are more likely to instant message, access the Internet and download games, music and video," she says.
Related: Teachers Using Cell Phones As Educational Tool, More Families Stay In Touch Via Cell Phones, Texts
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