Noah Cyrus is Not Designing Lingerie

Many news outlets are reporting that Noah Cyrus and her friend Emily Grace Reaves are collaborating on what Perez Hilton called a kiddie lingerie collection. We did our own investigation, and found out the truth. Noah Cyrus is not designing lingerie.

So what happened? Is this another Internet meme gone wild, like last year's phony news about the deaths of actors Harrison Ford and Jeff Goldblum?

Not exactly. There is a clothing line, from Ooh! La, La! Couture, but it is not lingerie and was not designed by Noah Cyrus, 9-year-old sister of Miley. The line is named after Noah's friend, sometime Disney actress Emily Grave Reaves, who is also 9 years old.

This tot-centric tale appears to have initiated with a post titled "Noah Cyrus & BFF Launch Kiddie Lingerie Collection" that was published on Perez Hilton's fashion blog CocoPerez.com. Numerous outlets ran with the story, with headlines such as "Achy, breaky, gross" (Metro), "Miley Cyrus' Sis, 9, Launches Kiddie Lingerie Line" (Us Magazine), and "Now Miley Cyrus's nine-year-old sister launches risqué clothing line for pre-teens" (Daily Mail), which does not use the word "lingerie" but did incorrectly report that Noah Cyrus was involved with the clothes in a way other than just wearing them.

The clothing company making the dresses at the center of this not so controversial controversy is Ooh! La, La! Couture, which was founded in 2004 by Annie Dugourd and Jennifer Rotunno. Here is a video of the two women at an event called Tutus 4 Tots.




In an interview with AOL ParentDish, Ms. Dugourd tried to set the record straight. "The main thing we want to clarify is that there is no lingerie, we would never make lingerie," Dugourd said when we spoke by phone on Thursday. She also pointed out that "Noah Cyrus has nothing to do with the design of this collection," a fact that was confirmed by Cyrus' publicist.

Ms. Dugourd told us that The Emily Grace Collection was "inspired" by 9-year-old actress Emily Grace Reaves. When asked how her company got together with the young star, Dugourd said "her PR agent contacted us." (A press release on the Ooh! La, La Couture Web site lists the same publicity contact for Emily Grace Reaves and Ooh! La La! Couture.)

Dugourd added that clothing from The Emily Grace Collection is being worn on The Noie and Ems Show, a YouTube series featuring Noah Cyrus and Emily Grace Reaves. She referred us to Episode 6, which you can watch at this link.

So where would anyone get the idea that this was a lingerie line?

There was a video posted on CocoPerez.com titled Emily Grace Reaves & Miley are Ooh! La, La Girls, in which Emily Grace is wearing a leopard print dress with what appear to be fishnet stockings and fingerless gloves. Emily is telling Miley Cyrus about the clothes, to which Miley responds "I love your line." The video is currently marked as "private" on YouTube, but we located a copy via DailyRadar.com. Here it is.




"We want to make cute, fun clothes for little girls [that are] appropriate for them," Dugourd told us. When we asked her opinion on why people might be upset about the dresses, Dugourd said that "Everyone chooses what's appropriate to wear with the dress...a lot of people pick and choose what's appropriate for your family." Ooh! La, La! Couture makes "only dresses." The gloves, leggings, or any other accessorizing is out of their hands.

Noah Cyrus is the 9-year-old sister of superstar Miley Cyrus; she has raised eyebrows recently with her sexy Halloween costume, a video of her dancing provocatively and singing along to Akon's "Smack That" while Miley and friends cheer her on, and in January, there was the video of Noah Cyrus singing along to the song "Tik Tok" by Ke$ha, which features lyrics such as "Boys tryin' to touch my junk, junk." She did not, however, design the clothes for The Emily Grace Collection from Ooh! La La! Couture, and those clothes are not lingerie.

Related: Miley Cyrus Tanning Salon Bust