Get Ready to Express Yourself in Madonna's New Juniors' Fashion Line

Filed under: In The News, Fashion

Madonna and child: Lourdes will serve as muse for the Material Girls' new juniors' line. Credit: Stephen Lovekin, Getty

We're living in a material world, so why not let the ultimate Material Girl help dress us for it?

Honestly, Madonna, what took you so long? The insanely fit music legend and longtime style icon is teaming with brand management firm Iconix Brand Group to form MG Icon LLC, finally bringing the queen of pop's fashion sense to the masses.

And you won't have to have Madonna's bank account to afford it, either: Although she's often seen in high-end designs from the likes of Jean Paul Gaultier, Gucci and Dolce & Gabbana, these clothes will be found at Macy's.

"Joining forces with Iconix to bring my fashion ideas to consumers is very exciting for me," Madonna says in a prepared statement. "I look forward to working closely with [Iconix CEO Neil Cole] and his team to create and translate my vision and ideas for MG Icon."
While cone bras, underwear-as-outerwear and Geisha garb probably won't be part of the initial rollout, apparel, footwear, jewelry, handbags and other items will hit Macy's stores later this summer as part of the aptly named Material Girl juniors' line. Making its way to racks in August -- just in time for back-to-school shopping season -- prices will range from $12 to $40, Women's Wear Daily reports.

Madonna's older fans may be a bit miffed that she's targeting 13- to 25-year-olds [hey, we can still rock the lace gloves and torn tights, can't we?], but don't forget she's a mama. Yes, the line will have Lourdes Leon written all over it.

The singer's daughter, 13, is not only the muse for the collection, WWD reports, but she also has been involved in design meetings.

Madonna, by the way, is the "M" in MG Icon, WWD says, while the "G" is Guy Oseary, her longtime manager. They'll share half the profits with Iconix.

"Madonna has been building brands for other companies for a long time," Cole tells WWD. "Now, it's time for her to build her own brand. There are so many opportunities globally for this joint venture. Madonna sells out arenas around the world, from Scandinavia to South America. Madonna is an international calling card."

Related: Madonna Busts Out New Ad Campaign


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