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FDA Rule Aims to Stub Out Cigarette and Smokeless Tobacco Marketing to Kids
Filed under: In The News, Alerts & Recalls
The FDA wants to make it harder for kids to get their hands on cigarettes. Credit: Matt Cardy, Getty Images
In addition to other restrictions, the new rule, which goes into effect June 22, prohibits the distribution of free samples of cigarettes or smokeless tobacco, and prohibits tobacco brand name sponsorship of any athletic, musical or other social or cultural events.
The FDA says it will work with states, territories and retailers to help them comply with the rule.
"Today, we're addressing a larger public health effort to prevent our children from becoming the next generation of Americans to die early from tobacco-related disease," says HHS Secretary Kathleen Sebelius. "This is a great step toward a healthier America."
FDA Commissioner Margaret A. Hamburg, M.D., concurs, noting, "Every day nearly 4,000 kids under 18 try their first cigarette and 1,000 kids under 18 become daily smokers." She adds, "Putting these restrictions in place is necessary to protect the health of those we care most about: our children."
Related: Hey Kids: Smoking Blows; Teen Anti-Smoking Ad Inflames the French
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ReaderComments (Page 1 of 1)
3-22-2010 @ 6:12PM
amesshawn said...TTTT, I think this is a great way to stop this poison from being so accepted by pop culture, which is the cause of the spread and prevalence in smoking among minors.
Reply
3-23-2010 @ 9:18AM
george said...this is just the fedral government getting into personal matters
Reply