
Opinion: "Jamie Oliver's Food Revolution" Shows That Kids Don't Read
Filed under: Opinions
What chance does Jamie Oliver have when kids can't tell an eggplant from a pear? Credit: ABC
The new ABC reality series, which documents the amiable British chef's campaign to reform school lunch programs, doesn't shy away from blatant, unequivocal statements about how American schoolchildren have horrible eating habits.
But there's also a subtler (perhaps unintended) moral that viewers can draw from the show: The reading habits of these kids are just as bad.
On the show's second episode, which aired this past Friday, Oliver presented a classroom full of kindergartners with a visual pop quiz on produce. He held up one vegetable after another and asked the children what it was. The kids couldn't identify any of them (as far as the program's editing showed us, at least).
Many of the veggies received nothing but blank stares, and the ones that did inspire the children to take guesses only garnered wrong answers (beets were thought to be celery, an eggplant mistaken for a pear). Very common food items, like tomatoes, potatoes and cauliflower stumped the kids.
The scene is rather unsettling, really, and makes the obvious point that these children have had little or no exposure to fresh produce. But that's not all it tells us.
Think back to your own childhood. Chances are, you were able to identify a carrot before you had actually eaten a full-sized, fresh carrot. And you were most likely able to do so because you had seen carrots in books. Fruits and vegetables make such frequent appearances in picture books that a preschooler being read to regularly should have difficulty avoiding them.
So many alphabet books illustrate their letters with food images: B is for broccoli, G is for green bean, M is for mushroom. And then there are the storybooks: Stone Soup, Strega Nona's Harvest, The Gigantic Turnip, anything by Beatrix Potter. These titles make up just an itty-bitty sampling of the myriad children's tales rife with images of produce -- all of which are now apparently ignored. Heaven knows these kids must never have touched a Richard Scarry book.
And once you concede that children are obviously not learning about fruits and vegetables from books, you wouldn't be going too far in postulating that these kids are also not watching educational TV.
Sesame Street certainly does its fair share in introducing viewers to images of fresh produce (has anyone seen John Leguizamo's "Captain Vegetable" sketch?). Every episode of Wonder Pets ends with a shared stick of celery. Fruits and veggies join the "Party in My Tummy" on Yo Gabba Gabba. So, why can't these children recognize a tomato when they see one?
Yes, the "test" scene from Food Revolution was definitely unsettling. But we need to realize that it carried within it dire warnings about far more than just nutrition.
Related: Minority Kids at Risk for Obesity Even Before Birth, Study Says











ReaderComments (Page 1 of 7)
3-31-2010 @ 2:56PM
mbjisajjfan said...So sad...
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3-31-2010 @ 10:47PM
killer said...McWhy all the fuss? I bet every one of these kids can identify every item in a kid's meal. In a hundred years, the Chinese will be utilizing American labor to serve them and produce their goods. American, public education is worthless as the teachers couldn't give a damn about anything but their paycheck, benefits and retirement.
That is "So sad"
3-31-2010 @ 11:17PM
ashleigh said...Killer, Teachers cannot and should not take the place of the home, of parents, of the learning they do there... There are SO many wonderful teachers out there who care about far more than their meager paychecks, but they can't take the place of mom, dad, nurse, psychologist, etc... They aren't glued to each individual child 24 hours a day! If a teachers gives a homework assignment to do a book report, is it the teacher's fault if the child never does it? No! It's the child's and the child's parents who need to actually follow through and do their own work! This is NOT a nanny-state, no matter how much the government tries to be. There just comes a point when families have to take responsibility, Killer, not the teachers... Those first 5 years at home before school starts are hugely important! That's where kids learn all kinds of things, including fruits, veggies, colors, shapes, numbers, letters, and animals... So stop blaming education for the slacker families out there!
3-31-2010 @ 11:38PM
Kris said...Killer
YOU are what is wrong with education in America. People like you expect the teachers to do EVERYTHING. We (yes, I am a teacher) did not birth these children and cannot be responsible for every aspect of their education. The number one indicator of student success is their home life. If they have parents with attitudes like yours, then we are surely a doomed society.
3-31-2010 @ 11:50PM
tmarrra said...Killer
If all I cared about was a paycheck, trust me, I wouldn't be teaching.
4-01-2010 @ 1:59AM
Former sailor said..."Killer:" you've got at least one ally! People can say what they will, but, overall, the education process in America is terrible, and getting worse (or, as a lot of today's college students would say, "getting wurst!") Many, if not most, high school seniors today can't read, write, or do simple math adequately.
As long as teachers have huge pay and benefit packages; and as long as many (most, in a lot of schools) high-school graduates can't do simple math or construct simple sentences with proper grammar and spelling; and as long as teachers and their unions fight tooth and nail to prevent their employers from demanding knowledge of their subjects and proficiency in teaching them (i.e.: graduates who can read simple instructions, fill out employment applications, and subtract 23 from 100 without a calculator), our education system will continue to fall behind many others in the world.
The biggest problems with our education system today include undeserved tenure, unions who are more interested in collecting union dues than educating children, and teachers who have neither the drive nor the need to do their jobs adequately. They don't know their subjects, they don't know how to teach them, and they have no interest in improvement.
This is a test (and a true story): I work for a supermarket. A while back, we sold ears of corn for 25 cents each. I asked three high school seniors who worked in the produce department how much it would cost to buy a dozen ears. NONE of them even came close to knowing the answer! They had absolutely no idea how to even calculate the total. Is this the fault of the parents, the teachers, the school system, the students, or the supermarket?
4-01-2010 @ 5:27AM
Simzee said...Why would any American parent read to their kids for? They'd rather send them to watch television. Why would they (parents) bother to cook? Send them to McDonalds. Feed the kids candy snacks. Parents do not let the kids excersize when kids are busy playing video games (or the computer.) IT IS THE PARENTS THAT ARE THE LAZY ONES.
3-31-2010 @ 7:46PM
Heather said...How man kindergartners can read. Maybe 3 in the class , all kids learn to read at different times, some don't read til grade 2.
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3-31-2010 @ 10:06PM
Gwen said...and, using your reasoning, some don't learn until high school or college. Try graduate school!!! Judging by online message board posts, most of America would be illiterate!!!
3-31-2010 @ 10:11PM
joy woodworth said...um no...kids read will before 2nd grade. my kids are doing algebra and geometry in 3rd and 5th grade and both read two to three grade levels above their current grade. neither are fat, are physically active, eat healthy and have sweets occasionally. it's dangerous to lump all kids in one category but we have alot of chubs out there. it's all about balance
3-31-2010 @ 10:16PM
Kristen said...I was reading chapter books before I got out of kindergarten. And I didn't go to preschool. I know my parents read to me a lot at a young age, but I can't see how some children can't read until the second grade.
4-01-2010 @ 1:14AM
Marie said...I sure hope you're NOT a parent. The point was parents should be reading TO their kids practically from day one. You read to them, pointing out the objects in the pictures. Listening to you reading helps them learn how language works. Besides they were only asked to name what was held in front of them, if they'd regularly seen these things in books they would know them. Also, yes they do learn to read in kindergarten-assuming they don't already know how.
4-01-2010 @ 2:05AM
Erica said...Heather, I believe all of the children in my son's kindergarten class are reading. Not just one or two. My son is reading at a 2nd grade level, and the teacher doesn't consider him extraordinary. It's all about whether or not your parents were reading to you at home from an early age, I believe. And Killer, Wow! All I have to say. It is really frightening that these children cannot identify basics like tomatoes or broccoli. It makes my stomach upset to think of what they have been eating for the past 6 years?
4-01-2010 @ 2:08AM
RobertG said...Kris, you like to say YOU and point fingers back at people criticizing teachers like YOU. When is the last time anyone heard a teacher take some responsibility for being bad and lazy at their jobs? Teaching requires good training and good habits and not dismissing any child's education by blaming the parents. They go to school TO LEARN. That is what school is FOR! How can these kids at this school not know simple vegetables? Why weren't those teachers aware of such a startling gap in the learning? Part of your job is to identify what needs to be learned and plan lessons around that while fitting applying the curriculum. If you are any kind of teacher, it is not rocket science and it should be rewarding to send a kid home smarter than when he came, NOT the other way around.
4-01-2010 @ 4:10AM
Dianne said...I am in no way speaking of children with special needs when I say this: I am really surprised how poorly spoken children and their parents are today. Articulation, reading comprehension, imagination, creativity, esteem and compassion are difficult to achieve when you can't read. You are doing your child a disservice by allowing them to watch movies in the car as you drive. You are taking time away from their imagination. Every time you put you kid in front of a video game that is non-educational you are wasting their brainpower and placing your child at a disadvantage. Let your child be smarter than you were. Don't bring them down just because your language skills and reading comprehension are mediocre. Sharp communication skills will help your child more than you know.
People who communicate poorly are treated poorly. Articulate, well-read communicators are always at an advantage. I'd rather see your child smile with pride and esteem than lash out with violence and frustration. If a child can't communicate well verbally, they lash out. If a child’s comprehension is low, they lash out. If you hold them back and teach them it’s okay to skip the reading and learning, society lashes out by denying your child the opportunities they deserve. Sports are important for hyper kids who need to burn off energy, but along with the athletics and ballet lessons, don’t forget the reading. Don’t be afraid to have well spoken, thoughtful children.
4-12-2010 @ 3:35PM
icestorm2007 said...Most of my kindergarten class could read - with the majority of us on a 4th grade level or better. Of course this was in 1990, though, and we had assignments to watch PBS and talk about what we saw the next day in class. And the getting paddled if you didn't do your homework didn't just reinforced it.
3-31-2010 @ 8:21PM
kimberly b said...They weren't asked to READ. They were asked to recognize. They were shown a picture of a carrot and asked what it was...
Honestly, I like the show. As someone who has tried to find a healthy school lunch I have to say that Jamie Oliver has a point. Fried tater tots are NOT really a vegetable.
Besides that, Oliver admits that the Birtish school lunch system is also flawed. As the fattest country in the world (our obesity percentage is over 30%) we should be greatful that he is trying to teach us something. Do your freaking research before you criticize someone for trying to do a good thing.
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3-31-2010 @ 8:21PM
Phoenix said...Everyone in my kindergarten class could read....it was common to learn the alphabet in preschool or, better yet, at home. Kids are falling behind and falling through the cracks. Don't lower the bar when it is in your power to help them clear it.
To David S.: It concerns me that you assume only college students should know about less popular vegetables.
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3-31-2010 @ 8:26PM
spislandboi said...Amazing how rude, shallow and arrogant people are today in reference to reality. I love that this boy is bringing this to the faces of this country.
Sure bet, he will be shot down, because; extreme few people in this country care to face the TRUTH.!!!
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3-31-2010 @ 8:24PM
KB said...You are all missing the point. No one expects them to read it, the were shown the vegetables. A beet would stump anyone at that age, but a potatoe? It's not that the kids didn't read the books, it's that the parents, educators, daycares, caretakers, babysitters had not bought simple books about food or played pretend kitchen or introduced them whatsoever with simple basic nutrition facts! My daughter is five and knows an eggplant from an onion and can identify an asparagus. Why? Because we have pretend food and read books about food and watch shows, as the writer mentions, that have food facts! These kids are uneducated about what they eat!
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