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Opinion: Happy Meal Toy Ban Is Just Plain Sad
Filed under: Opinions
Have you ever wondered why so many kids these days are obese? Is it because they eat food such as the McDonald's Cheeseburger Happy Meal, which contains more than 1,000 milligrams of sodium? Or is the free Beanie Baby that comes in the box to blame?
Well, some folks in California think the problem is the toys. The Santa Clara County Board of Supervisors recently passed an ordinance prohibiting restaurants from giving away toys with meals that don't meet certain health requirements.
"This ordinance breaks the link between unhealthy food and prizes," Supervisor Ken Yeager tells the San Francisco Chronicle, adding that, "It is unfair to parents and children to use toys to capture the tastes of children when they are young and get them hooked on eating high-sugar, high-fat foods early in life."
This is not a new idea. The Campaign for a Commercial-Free Childhood says its mission is to fight against "the harmful effects of marketing to children." The Food Marketing & Childhood Obesity page of the group's website states: "In 2006, more than 80 different media programs were used to promote food to children through brand licensing or toy giveaways. That same year fast food restaurants sold more than 1.2 billion kids meals with toys."
Could some companies be more responsible in their marketing to young people? Sure. But it's still up to the adults to decide what their kids eat. After all, they aren't eating the toys.
Blogger Kristen Dimont tells the Los Angeles Times her daughter "went through a phase when (she) wanted the Happy Meal just to get the toy," and that after her daughter tried fast food for the first time, she was hooked on the stuff. Dimont says the Santa Clara Supervisors should ban play yards at fast food establishments, as well, since those also are designed to attract children.
Great idea. That way, after kids eat a fattening meal, they can just sit and not have any place to burn off the calories.
As for being "hooked" on fast food, what happened to parents just saying no? I ate McDonald's growing up, and I stopped several years ago, mostly for health reasons. I don't take my kids to fast food places, and I tell them it's because the food isn't good for them, and that fresh food tastes better. If they say they want to go to McDonald's because of a particular toy, I make the decision whether or not we go. It's my money, not theirs.
The idea that marketing to children is the problem is simply a smokescreen. It's up to parents to make sensible decisions for their children. Don't want them to see an R-rated movie? Don't take them to see one. And if you don't want your kids eating certain foods, don't buy them.
Of course, there are times when your kids aren't with you. But fast food restaurants aren't the only places children eat unhealthy food. What about the French fries they're served at school, which count as a vegetable, at least according to federal regulations? That's what happened on Jamie Oliver's "Food Revolution":
To combat childhood obesity, we need to focus on the food. Instead of blaming a plastic Hamburgular plaything, why not look at something the government is already involved in, such as school lunches? I don't know how things are in Santa Clara County, but in many parts of the country, kids are served fattening lunches at school every single day. Supervisor Yeager tells the Chronicle he wants his small town to be a leader in the area of childhood obesity. That's much more likely to happen if he does something to address the obesity problem directly, such as changing what kids are eating in their school cafeterias.
Yeager does acknowledge that "toys in and of themselves do not make children obese." That's a sign that he hasn't completely gone off the rails, and the three to two vote by the Santa Clara Board of Supervisors shows the ordinance did not have everyone's support.
The California Restaurant Association has been given 90 days to come up with an alternative to the legislation. I hope cooler heads will prevail, and they will find a way to ensure that children and parents are given more information about the food they eat, and perhaps even some guidance when it comes to making healthier choices.
I don't know if there is a legal solution to the obesity problem, but I do know that banning toys is not the answer.
Related: Opinion: "Jamie Oliver's Food Revolution" Shows That Kids Don't Read
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ReaderComments (Page 1 of 9)
5-10-2010 @ 4:10PM
spidernamedlucy said...If your kid wants the toy, go buy the toy, not the meal. I know that at McD's you can just buy the toy separately without the meal. Give your kid what they want without all the extra calories.
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5-11-2010 @ 6:31AM
Karen Baker said...It is, to those of us from a previous generation, true that the food choices belong to the parent. Unfortunately, as a quick service restaurant employee, I note that the children are in charge, or so it would appear. Parents do not decide what or where their children eat. The children scream and stomp and demand, and the parents buckle. Pity.
5-11-2010 @ 11:19AM
Patricia said...I agree that to get rid of the toys is not the answer, because again the parent is the adult here and it is up to the parent to say yes or no but Mc
Donald's is trying to help with offering better foods, if you want your kid to eat better give him or her a happy meal with the hamburger, apple slices and milk.
5-11-2010 @ 12:00PM
Kim said...That is exactly right....the prize usually cost like $1 or $2 and buy the healthier item on the menu...no one said you had to buy the Happy Meal to get the toy. So to BAN THE TOY because parents are just in need to blame someone instead of themself...come on...lets all be real. My daughter and her friends love salads. If a child is introduced to a certain way of eating....they don't know anything else.
5-11-2010 @ 12:45PM
jb said...This is only for the people that voted for Obama. They are so stupid they need the government to tell them how to feed and care for their children. Get used to it.
5-11-2010 @ 12:47PM
Al Schrader said...Santa Clara is in Kalifournia. We should ask Ahnold for his adwice.
Grass is Ok, but not a meal ?
5-11-2010 @ 1:46PM
Tami said...I think this decision is sad. Unfortunately some parents do abuse fast food but thankfully I did not. My boys are now 18 and 16 and just on Mother's Day were sharing their fondest memories with me and some of those were cold winter nights when new Disney movies came out, I would have rented the movie and then we went through the McD's or BK drive thru and bought the kids meal that had the toy that represented the new movie and had a picnic on our living room floor. We had lots of fun remembering those and other days.
Having said that, my kids only got kids meals (happy meals) rarely. Otherwise, we ate at home or had healthy picnics. Seriously, even at the nicest, most expensive restaurants that DON"T offer toys, you can eat some of the richest, fatest, unhealthiest foods.
Parents need to control what and how often they treat their kids, not the govt. What's next banning legos because they don't promote exercise??
5-11-2010 @ 2:14PM
k said...There are more morons per square mile in CA than anywhere else. So why is anyone surprised? They actually hire lawyers to make SURE all their laws are based on superstition and mis-information because who, after all, is lower than a lawyer?
5-12-2010 @ 1:14PM
MyOpinion! said...Exactly! Most McDonald's will sell the toy separately. What's the big deal? Parents that can't control what the kiddies eat?! Start using the word "NO" in your vocabulary. Stop wimping out! Maybe McDonald's should must move out of Santa Clara County instead of being "controlled" by stupid laws?
5-13-2010 @ 8:54AM
willow said...Its not the toy, its the way that no one can go play outside like when we were kids. Its the way that both parents work (some do it because they are selfish jerks, and some do it because they really need the money), and no one is around to watch the kids.
They do sit in front of video games, that contributes to fatness, that and all the additives in the foods in general. Parents need to learn to cook from scratch again, that will solve a LOT of the fatty issues today. Salt is a major contributor. Next time you buy a 'healthy' frozen mean, look at the sodium content.
5-13-2010 @ 9:34AM
Kneauxla said...Just another smarmy bunch of useless bay area intellectuals making yet another law that proves to the world that they, for all their book smarts, haven't got a lick of sense, common or otherwise. It's also another example of why California and indeed our very own government is in financial trouble because they continue to spend money on non-productive endeavors and people that do absolutely nothing tangible. For the time wasted drafting and discussing this bill all of those people could have been doing something really productive like building something or better yet getting out on the highway picking up litter. DUMBASSES!
5-10-2010 @ 5:03PM
SKL said...I didn't take my kids to McDs (etc.) until they were about 3, except for special times, e.g., when we were on a road trip. Now I either take them or get drive-thru once every week or 2. I get to decide what to order, including what toppings and sides it will have, if any. If I want them to have a toy, I can buy it separately. (I haven't bought one so far.) If I decide the kids need a huge infusion of whole veggies instead, I can pack a picnic. What's the big deal?
I'm so sick of the attitude that parents are too dumb or powerless to make good choices for their kids. Are some too lazy? Sure. But that's no reason to take away the options for everyone else.
How stupid to argue that the play yards foster obesity. My kids occasionally go there (when I'm up to the chaos) and eat light (as usual) and play off the calories. When the outdoor weather sucks throughout half of the year, it's nice to have the option. And when I went in there with cereal bars given to us by the health food store, and bought only a drink for us all to share, nobody told my kids they couldn't play because we hadn't spent enough money there.
Ban school "hot lunches" (and breakfasts) and kids will get slimmer surprisingly fast. Come on, give it a try. Let's start a movement!
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5-11-2010 @ 8:17AM
gypsiekaye said...How right you are. I volunteer at an elementry school and the lunches are horrible. The only ones that eat most of them are the kids that are overweight. They have a habit of eating everything. I just think we could do a better job with the kids at home. Most of it is that they don't get enough exercise. I have 5 grandchildren and 2 great grandchildren, none of them are obese. They don't sit and watch tv or are on the computer all the time they are home. They go outside and do things together. The parents that work hard long hours have a habit of stopping and bringing home pizza, mc donalds, burgerking and other fast food. This way they don't have to cook and have time to do other things. "They usually eat so late, and that doesn't help either.
5-13-2010 @ 8:54AM
willow said...Yeah, I am tired of it too. I don't think that we need to legislate food choices, its a shame. Although keep in mind that california really IS full of nutbags and crazies, those nazi ideas might move east.
Then again many parents have only themselves to blame for this mess. Maybe its the guilt from ditching the kids for work too often.
Whiny kids that get their way all the time. Then if you spank them you get arrested, however its the parents (libtards) that say spanking is "bad" so parents end up letting their stinky whiny kids get their way.( no no junior, you cannot have that toy. no no junior stop crying. there lets have a 'time out' . ok now we buy meal with toy and extra fries on the side.)
:/
5-13-2010 @ 9:05AM
Phyllis said...It hasn't helped any when the government no longer requires PE classes and is afraid to let children play like they always have because they may be hurt and the school will be sued. Also, soft drinks and snacks and lunches high in fat are not good either. If people would use their head, it would make things improve.
5-10-2010 @ 5:27PM
Cindy said...This article reminds me of the vapid commercial I saw recently. A company has taken all of their "sweet, sugary sodas" out of the schools and replaced them with water or something....and they say "giving kids healthier CHOICES." That cracks me UP. If there ARE no unhealthy choices, just healthy ones, that isn't much of a "choice," is it?
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5-10-2010 @ 8:43PM
Gayle said...When my kid's like the toys my husband will stop by and pick them one up. No food just the toy! We hate to go out to eat everything is deep fried.
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5-11-2010 @ 9:53AM
vickie said......I agree...my grandkids don't eat there because they are veg's...but i stop and buy the toys...however...I ate McDonalds many times...I think people over eat and that's what causes the weight gain..and ..our kids are in front of the computer and snacking..My kids are in their 30's, when they were young they were all over our town and riding bikes....you can't let your kids do that now.There are too many evil people ready to grab them.I would put them in more physical activities like track,soccer...
5-10-2010 @ 10:07PM
Lenore Skenazy said...I like the idea of de-coupling food and toys. That way kids don't choose their food on the basis of a "reward." Also, I, too, believe parents are the ultimate gate-keepers or decision-makers or what have you. But when they -- we! -- are up against $17 billion in advertising to kids (that's the latest figure) it does mean we face a Goliath of a battle. Why not take away one of Goliath's A-bombs? -- Lenore "Free-Range Kids" Skenazy
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5-10-2010 @ 10:17PM
Amber Morrisey said...Go girl!! Well put.
Amber Morrisey, of Birth Routes Doula Services