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Opinion: Happy Meal Toy Lawsuit Is Out to Lunch
Filed under: Opinions
Will banning Happy Meal toys make kids eat healthier? Credit: Ben Stansall, AFP / Getty Images
Fighting childhood obesity is a good thing. Unfortunately, some folks are too focused on the toys in our kids' hands rather than the unhealthy food in their mouths.
Remember last month, when the Santa Clara County Board of Supervisors passed an ordinance to prevent restaurants from giving away toys with unhealthy meals? Someone at the Center for Science in the Public Interest (CSPI) must have thought that was a great idea. The advocacy group is planning to sue McDonald's over Happy Meal toys, because it says the toys are designed to get children to use their "pester power" to convince Mom and Dad to visit the Golden Arches. Once there, kids acquire the latest cheap plastic doohickey, which comes with fattening food.
We know children can become obsessed with a plaything if they see a commercial for it over and over again. But if the folks at the CSPI believe separating Happy Meals from toys is going to keep kids out of McDonald's, they must be out to lunch.
CSPI seems like a good organization. According to its website, the group currently is working toward "accurate and honest labeling on food packages," improving food safety laws and getting junk food out of our schools.
These are laudable goals. But this threatened lawsuit against McDonald's is attacking the wrong problem.
Yes, marketing to children is excessive. But kids aren't eating the toys. Does anyone really believe children will stop wanting McDonald's french fries without the promise of a free toy? (Hasn't anyone at CSPI ever eaten those fries? They may not be healthy, but they're delicious.) And what about all of the adults scarfing down Big Macs every single day? Not all of the billions and billions of burgers the fast food giant has served over the years were eaten by grade-schoolers. A lack of toys isn't sending grownups to the salad bar.
Here's some free advice for CSPI and food advocates everywhere: Want kids to eat healthier? Focus on the food. Not the toys.
Related: He Ain't Heavy, He's My Toddler: Parents in Denial Over Their Kids' Weight











ReaderComments (Page 1 of 18)
6-24-2010 @ 7:22PM
Blumeanie said...It's true that McDonald's meals are not the healthiest around. However, no one is forcing children to eat there. The fact that they offer enticements like free toys is irrelevant. Last time I checked, parents still have the power to choose, or even - gasp - to actually say, "No," to their child.
So, if I don't want my child to eat McDonald's food, then I have the right to sue McDonald's for making it seem irresistable to children, thereby forcing me into a position of saying, "No" to my darling little angel.
Maybe we should sue the maker of rain and dirt for making mud puddles that my son can't resist stomping in, thereby staining his clothes.
Reply
6-25-2010 @ 6:45PM
Lisa said...I just wrote to the CSPI group....
"My grandson wants to sue you for trying to sue McDonald's.
On what grounds, well on the grounds of stupidity! Are you going to sue every candy maker? every french fry maker? every non healthy food there is???? Come on Be serious. Your group is not worth the paper it was created on.
I grew up with McDonald's and you probably did too...are you fat from just the happy meals? Then get out and exercise. There is no sane reason to do this...."
I can not understand how they figure kids get fat from the this? I own glasses from over 20 years ago from McDonald's......This is insane. Everyone needs to look at the article and click on the (CSPI) to get to their link and sue them!!!!! Why shouldn't we make a profit off of them? As so many have said it is the parents that control their childs eating habits....not the toys in these places.
6-25-2010 @ 6:40PM
Brenda said...I agree Http://www.legalhelpinfoguide.info things are getting out of hand in the liability department.
6-25-2010 @ 7:20PM
James said...It's not even the food so much that makes some kids fat. Are they supposed to do away with ice cream and peanut butter in all the stores too?
The problem is that some parents let their kids sit in front of the T.V. for 4 hours a day and then another 3-4 on their computers.
We used to eat at McDonalds all the time as kids....but we didn't sit on our fannys all day.
This suit is so absurd. The parents should be sued.
6-25-2010 @ 7:48PM
Patti said...Get real, Our society goes from one extreme to the next. Lets do something that will help our society. Getting rid of toys in a meal isn't it. My kids grew up on Mc donalds and they are both healthy active adults. I was taught everything is fine in moderation. Whats wrong with alittle exercise. Thats the problem. Our society has become lazy from all the high tech crap we have. Put away video games, computers and games, cell phones, and yes even the tv remote. Get out and play.
6-25-2010 @ 7:56PM
Al Schrader said...HEY !!! I want the Happy Meal AND the toy. I want the supersize fries & 4 ounces of ketchup, I want the Quarterpounder with double cheese !!! I want the extra large vanilla shake. I want the waffle cone with swirling softie ice cream... You can eat your bean sprouts & alfalfa roots & bean curd. It's ok. I don't want it, you eat it...Eat as many Happy Meals as you want guys....Al-
6-25-2010 @ 8:23PM
Ralph Erickson said...It's a bunch of low lifes that has nothing better to do but to look for lawsuits. I can imagine what this group looks like. A bunch of government users that hasn't paid taxes since birth...
6-25-2010 @ 8:46PM
gpb3 said...you obivously don't have children.
6-25-2010 @ 8:54PM
Lucy said...Wow, this is like someone sues catoon network for influencing children to sit in front of the tv 24/7, or Sony/Nintendo/Microsoft for making games consoles that harbors the risk for a child to sit in front of a monitor/tv for hours at a time... Ridiculous!
Bottom line: If parents aren't doing their job, there is a government agency that deals with them; Child Protective Services, let THEM deal with the childhood obesity issue, not some non-profit tax dodgers who only want to make money and a name for themselves!
6-25-2010 @ 8:57PM
Jill said...@ James...yes, we do have to do away with peanut butter too...didn't you get the memo....every kid in America is now allergic to it!
6-26-2010 @ 9:32PM
Sara said...Wow......I am in shock.....Ban "Happy Meals"? This to me is very scary.If a group of people can ban together(there is strength in #'s) to rally for something that is going to help humanity and our world.....the best they can do is aboloish "Happy Meals"? Absolutely unbelievable!!!!!!
6-25-2010 @ 9:21PM
casey carlisle said...I agree!!!!!!! Its not the kids that are buying the happy meals for themselves!!!! People want an excuse, blame macdonalds for obesity!!! Well no one forced anyone to eat the food!!! There are healthier options to happy meals, like apples instead of fries! OR GASP!!!!! HOW ABOUT MAKING A MEAL FOR YOUR FAMILY AND NOT BUYING FOOD WITH EMPTY CALORIES!!!!!! But hey, why take responsibility when you can sue!!!!!!!!!!!!!!!!!!!!!!!
6-25-2010 @ 10:00PM
Linda said...Perfectly stated! Isn't all advertising geared to creating a consumer group for a product? If a parent does not want their child to eat a Happy Meal they can simply go somewhere else. I have shared meals each of my children and grandchildren. I purchased a Happy Meal and a water. We shared the food and had water, played a little while and they went home with a toy in their little hand. . Million dollar moments for $1.49.
6-25-2010 @ 11:06PM
DE said...Putting pressure on fast food (not just McDonalds) to change the quality and health of their food is a good idea, but targeting the toy is just stupid. By the way, McDonalds is one of the pioneers in responding to Americans by changing their menu options (apple sticks, milk/juice, better chicken, etc). Also, no one ever mentions the play places. When mom or dad are at their wit's end, it's nice to take the kids to McDonalds, let them play (exercise!) and get a nice treat and meal for very little money (and sometimes free wifi!). Your motivation is transparent, and it's far worse than anything McDonalds has ever done to me and mine.
6-25-2010 @ 11:15PM
Gary said...Right on Blumeanie, People are so sue happy. I believe some people think all the time about how they can make money without working. They are too lazy to work for a living, and want the easy way out. Too bad they don't spend that energy thinking of an invention.
6-26-2010 @ 8:15AM
dee said...some people have nothing better to do with their time, if they don't want the kids to eat unhealthy meals than don't buy them
6-25-2010 @ 11:51PM
Been Around the Block said...but you can wash THOSE stains out!
6-26-2010 @ 12:14AM
Matt said...Personally, I don't understand what the big deal is with all this "oh, this food is unhealthy" stuff. Granted, I do think restaurants like McDonalds should offer healthy alternatives (such as small salads or fruit cups in kids meals in lieu of fries if the parent/kid chooses), but, at the end of the day, its the CONSUMER'S CHOICE what goes into his or her (or their children's) stomachs, not this group or any others. Just like all the changes Kellogg's made to their cereals...I used to eat Froot Loops and Apple Jacks from time to time myself...and now they taste aweful (again, I'm not saying they shouldn't offer this "healthier" version of their cereal at all, but they should have kept the original versions as well...plus, if I wanted my kids to eat "healthier" cereal, I'd buy them Total or Fiber One!), and even I, a normal, healthy sized adult, won't eat them. In many cases, children simply won't eat foods that taste bad at all...that goes back to the dawn of time, really; limiting their choices is really just making it harder for parents to find foods that their kids WILL eat to keep them from starving, and there are at least some nutritional benefits to french fries and hamburgers and the like. As I always say, it really isn't WHAT we eat, its HOW MUCH! And theres absolutely no way that we can get rid of all the hamburgers and french fries and pizzas in the world, so why waste time and money trying to do so?! Also, the last time I checked, McDonald's HAS started putting nutritional information on their fry boxes, and also have a chart in the restaurant that gives details about all of their offerings, plain and clear for all customers to see.
As far as as the toy thing goes, why do we have to ruin what is really little more than an ad campaign for the store and, in reality, a fun American tradition for children? Like the people in this group didn't get toys in their Happy Meals when they were younger...why do they want to ruin it for future generations? If anything, why don't they just make McDonald's start charging a nominal fee for the toys, and make them optional to the consumer? I'm sure they wouldn't mind doing that...;D
6-26-2010 @ 1:30AM
Roxane said...I buy the McDonald's toys ALOT for my grandchildren but i have "never" bought a kid's meal. Who are these morons who "think" they have to buy the kid's meal just to get the toy "in" the kid's meal?!?!?!?!?!?!?!?!?!?!? DUH!!!! It doesn't take a rocket scientist to figure out that you don't "need" to buy the kid's meal to get the toy!!!!!!!! OMG!!!!!! Some people are soooooooo STUPID!!!!! I HATE STUPID PEOPLE!!!!!!!!!!!!!!!!
6-26-2010 @ 1:51AM
DE said...Roxane, calm down, you're not smarter than anyone else here. While you're schooling us on how to buy toys you're completely missing the point of the article and all our comments.