Forever 21 Launches Maternity Line in States With High Teen Pregnancy Rates

Filed under: In The News, Weird But True, Extreme Childhood, Fashion

Is Forever 21 marketing its new maternity line to teens? Credit: Jamie McCarthy, Getty Images


Marketing savvy or just a remarkable coincidence?

That's what some are wondering about ubiquitous mall clothier Forever 21, which recently launched a maternity line -- available in stores in just five states, all of which happen to have very high teen pregnancy rates.

How old does this chick look? Credit: Forever21.com

The Gloss reports that the love21 maternity line can be purchased in stores located in Alaska, Arizona, California, Texas and Utah, all among the 10 states with the highest teen pregnancy rates among girls ages 15 to 19, according to a report issued by the Guttmacher Institute.

The Gloss links to ads for the new line, which feature some of the prettiest, freshest and, dare we say, youngest faces to be seen in maternity clothes in quite some time. The debut also just happens to coincide with the news that teen pregnancy is on the rise for the first time in a decade.

Items from the love21maternity items can be ordered online.

Representatives from Forever21 did not return phone calls at the time of publication.

Related: More Teens Using Rhythm Method for Birth Control

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