Forever 21 Launches Maternity Line in States With High Teen Pregnancy Rates
Filed under: In The News, Weird But True, Extreme Childhood, Fashion
Is Forever 21 marketing its new maternity line to teens? Credit: Jamie McCarthy, Getty Images
Marketing savvy or just a remarkable coincidence?
That's what some are wondering about ubiquitous mall clothier Forever 21, which recently launched a maternity line -- available in stores in just five states, all of which happen to have very high teen pregnancy rates.
How old does this chick look? Credit: Forever21.com
The Gloss links to ads for the new line, which feature some of the prettiest, freshest and, dare we say, youngest faces to be seen in maternity clothes in quite some time. The debut also just happens to coincide with the news that teen pregnancy is on the rise for the first time in a decade.
Items from the love21maternity items can be ordered online.
Representatives from Forever21 did not return phone calls at the time of publication.
Related: More Teens Using Rhythm Method for Birth Control
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ReaderComments (Page 1 of 1)
7-15-2010 @ 7:14AM
PhillyGMom said...I think this is a good idea. I would rather see any pregnant woman, no matter the age, in a shirt that is designed for pregnancy. I tire of seeing women with stretched clothing, sometimes covering the belly, sometimes not.
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7-16-2010 @ 12:28AM
mira said...i think the people that are criticizing the company are nuts. what did they say when forever21 launched their plus size line? does it mean that the company also is advocating obesity? besides, i see all kinds of women, different sizes and age in that store. why talk only about teens?
7-16-2010 @ 11:54AM
Katherine said...They might also be responding to the lack of maternity clothes in smaller sizes, as junior clothing tends to run smaller. I had a very difficult time finding maternity clothing that fit my proportions because I am very petite (5''1", size 0, 32DD during pregnancy) and had a "basketball" type belly. The usual clothes from Motherhood and Target in XS or S did not fit well at all.
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7-24-2010 @ 6:33AM
Brandi said...I think this is a great idea also... I am a 24 year old, and pregnant with my first child. I should be able to wear maternity clothing that's fashionable, and age appropriate. Most maternity clothing (although improving through the years) is unflattering, and sheet-like... not to mention extremely pricey as well.
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3-07-2011 @ 10:01PM
Jessica said...K, now the fact of the matter here is that Forever 21 markets its clothing lines to mainly teens. That is why I feel this is wrong. Do I agree with more fashionable maternity clothes, yes, but they should be else where.... either that or Forever 21 should go on an anti teen pregnancy campaign to cover their tracks.
I thank all those Teen mom shows to the rise in teen pregnancy. Teens are starting to look at getting pregnant as a fad, instead of the life changing decision that it is.
What happened to responsibility for your actions, and common decency? Those ideas seemed to be blown out the window a long time ago.
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