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Opinion: Right to Die Billboard Sends the Wrong Message
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Is this billboard irresponsible? Credit: Jerry McCrea, The Star-Ledger
A billboard in New Jersey is sending a dangerous message to kids.
The sign, on Route 22 in Hillside, N.J., reads "My Life, My Death, My Choice" and is followed by the website address for the Final Exit Network. The nonprofit organization's site says the group does not advocate for doctor-assisted suicide -- they simply provide information to people with life-threatening illnesses.
Paging Dr. Kevorkian.
Some New Jersey residents are upset because they disagree with those who believe in a "right to die with dignity." But as a parent, I have other concerns.
Final Exit's ad is irresponsible. The billboard easily could be read by depressed kids as: "Hey, if you want to check out now, it's OK. We're with you."
Childhood depression is a serious problem.
"On any single day," according to the website for the National Alliance on Mental Illness," about 2 percent of school-aged children and about 8 percent of adolescents meet the criteria for major depression." The number climbs much higher, to about 28 percent, for lesser, but still serious, forms of depression.
The statistics for those who have considered, or even attempted, suicide are equally alarming.
"About 149,000 young people were treated in emergency rooms for self-inflicted injuries in 2006," reports the National Conference of State Legislatures, adding that, in 2007, 15 percent of high school students reported "having seriously considered suicide in the past year."
Imagine that you are a teenager who is severely depressed. You see the billboard. You visit Final Exit's website and see the words "a basic human right to end their lives ... intractable pain." You keep reading. "Such a right shall be an individual choice ... free of any restrictions by the law, clergy, medical profession, even friends and relatives no matter how well-intentioned."
To a teenager in the hopeless frame of mind, this could be interpreted as follows: "No matter what anyone tells you, no matter how nice they seem, even if they love you -- none of that's important. You can make a choice to end your life."
If you think the idea of someone deciding to kill themselves after reading a billboard seems kind of far-fetched, maybe you've never been depressed. There's such a phenomenon as copycat suicide. And to those suffering with depression, a simple billboard can be construed as more than a sign. To them, it's a SIGN.
Now, is the billboard specifically aimed at children? No. But that doesn't matter.
Robert Levine, vice president of Final Exit, tells CBS 2 News the group is trying to reach "people who have Lou Gehrig's disease, Parkinson's disease, emphysema and a whole other range of wasting diseases."
If Final Exit wanted to reach adults with serious illnesses, it should have said so in a responsible manner. Instead, it placed an ad that's intentionally vague and designed to attract attention to its cause.
Along with counting how many fast-food ads kids are seeing, maybe someone should also do a study about the effect of advertising on adolescent suicide. What might a depressed teenager think when she sees a billboard that says "My Life, My Death, My Choice"?
Here's an even better idea. Final Exit should just take down their billboard before we have a chance to find out.
Related: 10 Things to Say (and Not to Say) to a Teen With Depression











ReaderComments (Page 1 of 4)
7-16-2010 @ 2:45PM
johnemac44 said...I may think the billboard ad is a little to much,
however the right to chose to die ,is a very complex
subject.I do not think it is right for a let's say 40 yr
old healthy person to say ok I want to die,however
I have seen older people in thier 80's and 90's suffering
in nursing homes or at home,dying in a slow and agony
way and knowing there is no cure to make them better
and knowing they have no choice, but to suffer until their
hearts stop beating.
I have seen older people who were suffering and wanted to die
and rid the useless and painful life,only to be told that they must wait until God calls them,BUT in the meantime the nursing homes,
the doctors,the hospitals,the medication companies all are making
money off this person, as long as they still breathe.So it makes you sometimes wonder ,if some are just keeping this person alive to make money off of them,surely it is not because of their kindness ,as I have seen over and over hospitals taking a very ill older patient,
with no chance of living much longer to have another xray or c-scan
or whatever,so tell me;what is the purpose of that logic..to make
another dollar before the patient expires,I have seen this and yes it does make you wonder,doesn't it?
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7-16-2010 @ 4:45PM
Ana said...Well written thoughts John. Our Mom (91) refused to eat and take medication the last month of her life . Had a a stroke. Unable to swallow, talk, in simi-coma state and unable to communicate with anyone we decided not to take heroic measures to prolong the inevitable. She passed away peacefully.
7-16-2010 @ 5:01PM
Bob S said...Why is this sign so shocking? It only allows someone to make a life or death decision about his or her own life. Its not as shocking as someone making a life or death decision about another's life - such as a murder or to have an aortion like the pro-abortionists advocate
Truthfully, they are all shocking and a sign of the moral degeneration of a culture. If life is unimportant, what will be important? Once life is accepted as unimportant, every decision thereafter is downhill
7-16-2010 @ 6:10PM
Katie said...I think you're exactly right johnemac44! I believe that anyone should be able to exit this life with dignity. It shouldn't be the state's choice, my family's choice, or my neighbor's choice. If I want to exit this world before my illness renders me unable to make any choices and I have to suffer with someone else's choice, then I should be able to choose! So what if I'm depressed. Most people would be depressed when handed a "life sentence"! My docs have told me 6 months to a year, but most likely within the next 3-4 months. He advised he will do what he's allowed to do to keep me pain free, but he also cautioned me that the State has "tied his hands" and what is "legal" for him to give will most likely only take the edge off the pain when I'm awake, and make me sleep away the precious time I have left.
Parents should talk to their children and ask them what they think on this subject. That way, if the child is simply depressed, perhaps they can treat it. I'm for informing the children so they can make educated decisions for themselves when the time comes.
7-16-2010 @ 10:20PM
syl1969 said...Incidious illness and horrible, painful deaths are not limited to the very elderly! And that's why the word 'CHOICE'. And when are we ever going to stop taking everything and turning it around to be dangerous/detrimental/wrong for children/teens/young people???? Stop protecting them from every...little...thing. How did we EVER live to this age? Apparently, my crib should have killed me in the 50s! If a depressed kid wants to check out, chances are this billboard won't make a damn bit of difference!
7-18-2010 @ 12:34PM
Suzy Q said...I do not often read these things and feel compelled to respond, but I was horified at some of the comments. This article is not about how right or wrong euthaniasia is- it is about how much influence the billboard would have on a suicidal teen. Speaking as a therapist who works with adolescents and their families, there are a few things I feel compelled to say:
1) Depression is caused by a biochemical imbalance in the brain. It is NOT a character flaw, the result of poor parenting, or the result of a lack of intelligence. And to imply so is extremely insulting and ignorant- it's like saying that someone who has cancer was just too stupid to avoid the disease. Please do your homework before you comment.
2) The billboard appeals to people wanting to have control over their lives. Teenagers are famous for trying to gain control over their lives, so yes, it does appeal to them!
3)Teenagers are notorious for making poor decisions because they do not fully consider the ramifications of their choice (so yes, a billboard could be all it takes) nor do they consult more knowledgable people (i.e. their parents). As a group, teenagers are usually very secretive, so the suicidal teenager is not likely to inform their parents of their decision to commit suicide.
4) Several people have commented that it is not society's job to protect other people's children. If this is true,why do we have laws about how and where we can advertise for cigarettes, alcohol, and condoms? Why should suicide be any different?
And yes this group does have the right to free speach, but that doesn't mean that they get to be irresponsible. Their message doesn't need to be displayed in such a public place where it could, and most likely will, be read by someone that it was not intended for.
7-16-2010 @ 2:21PM
Lisa said...As an RN I can say with certainty there is a need to allow people the choice to end their life when they have no other option but to suffer a great deal of pain. No one should have the right to stop them. Religion and personal choices are just that PERSONAL !!! You do NOT get to dictate what a person must endure. You let a pet have more of a right to die than a human being. That's rediculous !!!
If hospitals were to offer these services in a way as to guarantee this is done humanely for the people who have advanced directives or the ability to speak for themselves and they have no other option available for that illness and pain and suffering, then I say it should be done .
You would not have to see a billboard. It would be part of the patients bill of rights.
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7-16-2010 @ 2:50PM
debbie74 said...My son, who is 14, and I are sitting here and we were talking about this billboard. My son thinks that it is not right and it should be taken down. It gives the wrong ideas to kids. I agree with him. I was a depressed child. So was my older brother, at 19 he decided to end his life because he was very depressed about his life. If I would have seen this billboard when I was a depressed child I would have gone to the website and probably tried to kill my self. PLEASE for all the children who are hurting out there take this sign down and give them a chance. Put up something that will encourage them. Like Lisa said it would be great for the hospitals to do something but please do not advertise it to children.
7-16-2010 @ 3:29PM
Shirley said...I agree with you 100%. You being a nurse, I am sure you see so much suffering , and I think that people like you should stand up and let others know what you see in people that suffer.
7-16-2010 @ 6:43PM
davis10oregon1 said...CONCISE TO THE POINT, NO PULLING OF ANY PUNCHES, CALLING A SPADE A SPADE. YOU ARE ON TARGET, SHOULD BE A PART OF EVERY PATIENTS BILL OF RIGHTS .
BUT I MUST REMIND YOU, THERE ARE SOME PEOPLE THAT MUST LIVE UNTIL GOD CALLS THEM HOME, Okay ---------------.
SO THEY SUFFER AND SUFFER WITH INCURABLE AILMENTS, UNTIL GOD COMES DOWN AND CARRY THEM HOME . So Be It.
7-16-2010 @ 2:38PM
krmtdfr9 said...Oh please, I am so tired of the BS about a sign, a record, picture, or whatever being able to make a difference in a kids thinking. good kids are good by choice. no matter how much negative crap they see, they will still be good, Bad kids are bad by choice. No matter how much positive crap they see, they will still be bad. and if a kids gonna commit suicide, no amount of signs good, bad, or indifferent are going to make a difference. If your kid is influenced by some social msg then maybe your kid was not that bright to begin with.
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7-16-2010 @ 2:51PM
Alicia said...Being depressed does not make you "bad." I spent time in high school considering suicide and I was always a good kid, but life and puberty screw with your head in unpleasant ways and even the best kids don't always make it out alive. I lost a good friend that way, someone who wasn't able to get himself out. He was smart, funny, sweet ad an all around incredible person. I have no idea what made him do it, but when you're depressed, there doesn't need to be a rational explanation for that sort of thing. No, a sign is probably not going to push a happy kid to suicide, but it could easily be a rallying cry for someone with emotional problems. Try a bit of sensitivity sometime.
7-16-2010 @ 3:58PM
Brenda said...Children are NOT good by "choice". Children are TAUGHT to be good people. We are BORN SELFISH. I have never met a 8 month old that cared what time of the night it was when they were hungry. They dont care what time you have to get up. All they care about is they are hungry NOW.
We ARE what we consume. If we eat healthy we ARE healthy. If we listen to hate we will BE hate. If we are shown love we will SHOW love. If we are taught ignorance (like you obviously have been) then we speak ignorance (like you just did).
See proof is in your comment.
7-16-2010 @ 4:55PM
William said...Good Sign. It supports my belief in the right to die. Wrong place maybe? I agree that this sign is not very likely to cause anyone to take their life, troubled teen or otherwise.
7-16-2010 @ 2:39PM
Cheryl said...Twit!
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7-16-2010 @ 3:00PM
Brenda said...Only God can end a life! No one else has that right! I hate to say this but its true ,didnt say i liked it but thats the way it is!
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7-16-2010 @ 5:27PM
cyn said...What if I don't believe in Your God,does that mean you get to choose for me,thats a load of BS.
7-16-2010 @ 5:47PM
matt715 said...Brenda, you sound so ignorant, it's scary. Go be a godbotherer somewhere else.
7-25-2010 @ 5:40PM
noreenarshad said...Brenda, I think I understand what you're saying, unlike others who simply appear to believe you're a religous fanatic. You mean to say that only God can take back what he bestowed on us, correct? This only stems from your own personal beliefs, so others were harsh in thier response. But I totally agree with you.
7-16-2010 @ 2:51PM
SkyBlue said...Being a parent is a 24/7 job. You can't assume everything is all right all the time. Until they're adults, your life is second. They have to come first, which means you have to be aware of what's going on in their heads. Left to their own devices, kids can get into all kinds of problems. Only if you're an "absentee" parent is this billboard a problem.
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