Hey, Kid, Order Breakfast and Burger King Will Give You a Toy
And no, it's not one of the food items.
Burger King wants to start kids off with a healthy (or healthy-ish) breakfast, the Chicago Tribune reports. And that comes with a toy.
The people who gave the world and its arteries the Whopper just unveiled a new breakfast menu for children. Kiddies get a breakfast sandwich, apple slices, calcium-fortified orange juice and a toy (to make eating fruit worthwhile).
The meal clocks in at 410 calories, 11.5 grams of fat and 4 grams of saturated fat. Burger King execs boast it conforms to lower fat and calorie standards defined by the Council of Better Business Bureau's Children's Food and Beverage Advertising Initiative.
Darren Tristano, the executive vice president of Technomic, a food industry consulting and research firm, tells the Tribune the new menu will probably appeal more to parents hungry for time rather than kids hungry for breakfast.
Tristano adds that Burger King is trying to muscle in on Ronald McDonald's action. While Burger King claims a royal lineage, McDonald's still rules the fast-food breakfast world from high atop its McMuffin.
However, McDonald's doesn't offer breakfast specifically for children.
"While we are always evolving our menu and evaluating Happy Meal choices across all day parts, we are not currently offering a breakfast Happy Meal nationally," McDonald's spokeswoman Ashlee Yingling tells the Tribune.
Tristano tells the newspaper fast food breakfasts for kids make sense -- from a business perspective. Breakfast meals are usually cheaper for both producer and consumer, he adds, often costing less than $4.
That's even with a toy.
Related: Want Fries With That? Kids See More Fast Food Ads, Fewer for Sweets
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