Ralph Lauren Goes Virtual With Stylish New Book
Kids often look to TV, movies and music videos for a little fashion inspiration, and now they can add virtual books to their list of style resources.
On Aug. 18, Ralph Lauren is set to launch its first virtual storybook on Ralph Lauren.com and Bloomingdales.com for readers ages 2 to 8. Narrated by Grammy and Emmy award winner Harry Connick Jr., father to three girls, "The RL Gang" tells the tale of eight uber-stylish kids -- four boys and four girls -- who encounter an adventure on their first day back to school.
Of course, there's a large fashion component at work here, too. The virtual book features 24 new looks from the Ralph Lauren children's wear fall collection that parents can simply click to purchase. See something you like, but aren't quite ready to buy? Tuck it away in a virtual closet to possibly return to later.
Fifteen percent of proceeds from the sales for the month after the launch will benefit Connick's charity, the Ellis Marsalis Center for Music in The Musician's Village in New Orleans."The Children's Virtual Story and The Ellis Marsalis Center for Music share a similar goal: inspiration through education," Connick says in a release. "If you teach children to read a book or music, you give them the keys to unlocking their own potential, and take them on a journey full of adventure and joy."
And, for those who prefer their books in good old-fashioned hard copies, you can find "The RL Gang" at Tikatok.com, a site owned by Barnes & Noble.
So what, exactly, are the coolest fall Ralph Lauren fashions for kids? For boys, think preppy polos and novelty rugbys worn with vintage-inspired fleece hoodies and weathered denim. For girls, it's hand-knit sweaters, plaid bubble dresses and quilted barn jackets paired with brightly colored corduroy and embellished leggings.
Do they make these in grown-up sizes, too?
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Start by teaching him that it is safe to do so.