British Retailer Offers Clothes for the Horizontally-Challenged Child

Filed under: In The News, Fashion


Perhaps you're familiar with the French cookies known as Le Petit Ecolier (translation: The Little Schoolboy).


Across the channel in Great Britain, the name might have to be changed to Le Grande Ecolier. A number of schoolboys have apparently made themselves a little too familiar with various kinds of cookies.

So much so, in fact, that British retailer Marks and Spencer knows a plump market when it sees one. The company now offers a line of school uniforms for the horizontally-challenged youngster.

The BBC reports the retailer's new line, Plus, provides clothes for preschool children with waistlines up to 23 inches. Such pants usually are worn by children twice that age.

Marketers for the company tell the BBC the clothes are just a recognition that a lot of children are, uh, fat.

They are simply supplying a demand. Thus, waistlines go up to 41 inches for older kids and teenagers.

The clothes are primarily available online.

"We want to make sure our schoolwear range is accessible for children of all shapes and sizes," a company spokesman tells the BBC.

The demand certainly exists, Tam Fry, of the National Obesity Forum, tells the BBC.

"This is the actual commercial recognition of what we have known for some time, that obesity in preschoolers is building up," she says. "Now 27 percent of entrants to primary schools are overweight or obese.

"Parents should not fail in their responsibility -- it is they that put food in their children's mouths, send their children out to play," she adds. "But at a government level, they have consistently ducked out of regulating the food industry. If you allow the food industry to self regulate -- and the government sanctions the fact that they are not going to regulate -- then the food industry will just carry on making the food it is making."

Related: Michelle Obama Releases Childhood Obesity Recommendations
AOL Answers is no longer available
AOL Answers is closed

AOL Answers is no longer available.

As AOL continues to grow and evolve we are taking necessary actions to ensure our efforts and resources are
focused on the areas where we can create the maximum amount of value for our loyal consumer base. As a result
we have decided to sunset AOL Answers. Thank you for your participation in this site. If you have an AOL-related
question (passwords, account information, etc.), please visit our AOL Help site at help.aol.com.

FollowUs

Flickr RSS

TheTalkies

AskAdviceMama

AdviceMama Says:
Start by teaching him that it is safe to do so.
AOL Answers is no longer available
AOL Answers is closed

AOL Answers is no longer available.

As AOL continues to grow and evolve we are taking necessary actions to ensure our efforts and resources are
focused on the areas where we can create the maximum amount of value for our loyal consumer base. As a result
we have decided to sunset AOL Answers. Thank you for your participation in this site. If you have an AOL-related
question (passwords, account information, etc.), please visit our AOL Help site at help.aol.com.